The Top 10 Most Influential First Ladies

Immigrants in the United States - 2135 Words

Day in and day out many immigrants enter the United States of America in search of greener pastures. This greener pasture includes higher educational prospects and lucrative jobs. However, life usually does not turn out as many of them usually anticipate. The expectation they usually have prior to their entry to the United States is partly due to the all rosary and nice things they hear about America. They hear such nice things from the media and also from diaspora’s who return from America to their homeland who usually don’t share their entire experiences with them. There have been quite a number of reports and research findings that outline the various challenges that are faced by immigrants in America. I personally share some of these issues as an international student in a foreign country. Prior to coming to Metropolitan State University, I had colleagues who told me about the school and their excellent environments that facilitate learning. Also other friends who were in America made me aware of the opportunity to work alongside schooling which made me more interested as I needed financial aid. With all these palatable information in mind, I did apply for the school and even though the tuition fee was quite expensive considering my socio economic background, I did apply having the mindset of working to meet up certain financial needs. Upon arrival in America, I realized that I was given a fraction of the entire picture. I wasnt allowed to work outside of campus,Show MoreRelatedImmigrants And The United States Essay1215 Words   |  5 PagesImmigrants have been migrating to the Unites States for years. Many people in the United States have different opinions on immigrants: some are negative and some are positive. Some Americans assume that immigrants are here to destroy the United States, but immigrants are here for many purposes: to support their families, succeed in their future, or to escape violence occurring in their home countries. Many Americans think that once an immigrant has settled in the United States that he or she willRead MoreThe Immigrants Of The United States920 Words   |  4 Pagesthe 1890 s when immigrants needed money to enter the United States. Your huddle masses yearning to breathe free, huddle masses come with a quota and whichever nationality was in favor at the time. Send these the homeless, tempest, tossed to me (The New Colossus, Emma Lazarus 1883) just as long as you weren t Chinese or Japanese. In a thirty year span between 1870 and 1900 the United States saw twelve million immigrants pass through her golden doors. 70% of these immigrants were English, IrishRead MoreImmigrants Of The United States1489 Words   |  6 PagesImmigrants in the United States Are immigrants a burden to the United States? Or do they benefit society? Many people might say that immigrants don’t help the country and that they should be deported back to their respective countries. Keeping the status of undocumented immigrants as aliens costs the government a lot of money and the broken solution of deporting immigrants costs even more. Immigrants stimulate the growth of the economy and immigrants give the country so much and no one gives themRead MoreImmigrants And The United States878 Words   |  4 PagesAn immigrant is a person who leaves one country to settle permanently in another country or region to which one is not native. Coming from a whole different lifestyle and culture, those who immigrate into the U.S. are hit with overwhelming changes. Although citizenship has its advantages, many immigrants have too much pride or love for their country that they choose to stay immigrants rather than become fully documented citizens. It is important to understand how they are viewed differently so peopleRead MoreImmigrants And The United States921 Words   |  4 PagesImmigrants. what is considered to be an immigrant to the united states? It s a person that crosses the border illegally and that isn t allowed to be part of the unites states unless they have permission to be here with a Visa. Society has given these people so many racial labels that s beyond hurtful names they re referred as wetbacks, Alien, and illegally immigrant, but what s the right way to call these people without referring to them with all these racial characteristic and names that societyRead MoreChinese Immigrants And The United States928 Words   |  4 PagesIntroduction to Chinese Americans The beginning of Chinese immigration to the United States first started in the 19th century, the political unrest and economic pressures in China and the Gold Rush era in California prompted thousands of Chinese immigrants to migrate to the United States to search for temporary work, and to seek for the dreams of gold in the 1850s. Many of them arrived in America hoping to acquired wealth to send money back to support their families and hoping to return back toRead MoreIllegal Immigrants And The United States Essay1527 Words   |  7 PagesIllegal immigrants have been present in every country ever since governments have been established. Even in the time when Christopher Columbus first set foot on North America, there were already Natives living on the continent. The British immigrants that first established the Thirteen Colonies brought disease and famine with them. Many Natives died from the diseases that the British brought with them. If there had been a federal government in pl ace, the settlers would have been considered illegalRead MoreLatino Immigrants And The United States Essay1310 Words   |  6 PagesLatino immigrants are not often accepted by U.S. citizens and politicians because they are viewed as a threat. The threatening feeling of Latinos stems from the fact that the over fifty million Latinos in the United States make up about 17% of the population, ultimately having a significant influence on the economy. Although Latino immigrants were once openly invited into the United States, in today’s society they are a common target of immigration laws and U.S. politicians, which causes feelingsRead MoreUndocumented Immigrants And The United States Essay973 Words   |  4 Pagesundocumented immigrants to cross the united states do with the poverty in the country, high level of education in the united states, and the better opportunity of jobs. Many immigrants decide to emigrate from their country of birth to seek a new opportunity for all the family, but analyze the information is not only one culture a lot of different cultures immigrant to have a better life in the united states. Undocumented immigration is a big issue in the united states because many immigrants come to liveRead MoreIllegal Immigrants And The United States1248 Words   |  5 Pagesa half million unauthorized immigrants in the United States in 2014. The population has remained stable for five years, and currently makes up three and half percent of the nation’s population. In the United States Labor Force, there were eight million unauthorized immigrants either working or looking for work in 2014. Is it ethical to employ illegal immigrants? According to the Pew Research Center, Currently, â€Å"49% of US citizens agree with the statement â€Å"immigrants today strengthen the country

Study Guide Marketing Management Mba Free Essays

Study outline schema question in preparation for final Exam MBA 531 1. What is marketing? Discuss the components of marketing? Marketing is the managerial function responsible for identifying and anticipating and satisfying customer requirements profitably. It is a multi-disciplinary subject. We will write a custom essay sample on Study Guide Marketing Management Mba or any similar topic only for you Order Now The best way to gauge its scope is to know the components of it. There are four components of Marketing: The offer The market, The system and The forces. The offer: An offer is the outcome of marketing activities of the firm. An offer includes product or service and allied conditions of offer precisely, it includes â€Å"what†, â€Å"who† and â€Å"why† and through â€Å"whom† of the purchase. The Market: Market is the aggregate of forces or conditions within which buyers and sellers make decisions that result in the transfer of goods and services. In other words, it is the aggregate demand of the potential buyers for a commodity or service. The System: Marketing is concerned with the flow of goods and services from the points of production to the points of consumption. There is a systematic arrangement of these unctions of marketing to move the goods and services to the needy persons. The forces: The final component of marketing is to do with environment in which marketing takes place. It is taken as the final component because, environmental forces influence the nature and character of the â€Å"offer†, â€Å"market† and the â€Å"system†. Environmental f orces contribute to every aspect of change and adjustment in a marketing network. 2. What are the major Functions of Marketing? Explain Marketing functions: Marketing function is an act or operation or service by which original product and the final consumers are linked together. The functions of marketing are â€Å"eyes and ears† of the business. Marketing is responsible for keeping the business in close contact with its environment and informed of events that influence its operations. Marketing functions are performed by the manufacturer and all middlemen in the machinery of distribution. 1 Marketing functions have been classified by different marketing experts in different ways. But the most acceptable and meaningful classification is as follows: Functions of Exchange 1. Buying 2. Selling 3. Pricing 4. Advertising 5. Sales Promotion Functions of physical Supply 1. Transportation 2. Storage Facilitating functions 1. Financing 2. Risk-Taking 3. Marketing information 4. Marketing Research 5. Standardization grading 6. Packaging 7. Branding 3. Explain the salient features of modern marketing? The following are the major features of Modern Marketing: 1. Modern marketing is consumer-oriented: in Modern Marketing what is offered for sale today is determined not by the seller at all. On the contrary, the seller takes the lead from the buyer what product is to produce to meet the demands of consumers. Therefore, the manufacturer can no longer determine what the product should be without a close study of the needs and demands of the customer or user. It is more profitable as well as more responsible socially to find out when, where and what the people need and then set out to serve them efficiently. Thus, the modern marketing is not production oriented but customer-oriented. 2. Modern marketing starts and ends with the customer: Marketing starts and ends with the consumer, with information flowing from the consumer to the producer, and goods flowing back to the consumer from the producer. Under consumer oriented marketing, it is highly essential to know that the consumer really wants. This is possible only when proper information is collected 2 from the consumers. Therefore, to say that modern marketing starts and ends with consumer is true in all respects. 3. Modern marketing precedes and succeeds production: All organizations accept that the marketing activities start far ahead of production. It is not enough if the activities are begun after the product is ready. The firm appreciates and understands the consumer’s strategic osition as a determinant of the firm’s survival and growth. In firms operating under the marketing concept, entire marketing is designed to serve consumer needs. 4. List out the various marketing concepts and suggest the one suitable to Ethiopia? There five types of marketing concept orientations that can be followed by the business firms to market its good or service. These orientations are Production concept: consumers will favor products that are affordable and available. Therefore organizations should increase their production and distribution efficiency. Product concept: consumers favor those products which offer high quality, performance and innovative features. Therefore, marketing strategy should focus on continuous product improvement. Selling concept: consumers will not buy the products unless the firm undertakes large-scale selling and promotion effort. Therefore, the aim is to sell what the company makes rather than what the market wants. Marketing concept: achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than the competitors. Under this concept, customer focus and value are the paths to sales and profits. Therefore this is a customer-centered concept. The job is not to find the right customers for your product but to find the right product for your customers. Social marketing concept: the marketing strategy should deliver value to customers in a way that maintains or improves both the customer’s and the society’s well-being. Therefore it’s similar to the Marketing concept but adds the focusing on society’s well-fare. So there are three considerations underlying the social marketing 3 oncept: Consumers Satisfaction, Company’s Profit and Society’s Welfare. Considering the different aspects of these marketing concepts and the economic structure of Ethiopia, I suggest that the production concept works for countries like Ethiopia who have huge labor force and abundant natural resources. The Managers, under production-concept, focus on achieving high production efficien cy, low costs, and mass distribution. Therefore, it makes sense in developing countries like Ethiopia where consumers are more interested in obtaining the product than in its features. Manufacturing firms take advantage of the country’s huge inexpensive labor force to achieve market expansion through production efficiency, low cost, and be successful in today’s competitive market. 5. â€Å"Marketing begins with consumers and ends with consumers†. Discuss. Marketing starts and ends with the consumer, with information flowing from the consumer to the producer, and goods flowing back to the consumer from the producer. Under consumer oriented marketing, it is highly essential to know that the consumer really wants. This is possible only when proper information is collected from the consumers. Therefore, to say that modern marketing starts and ends with consumer is true in all respects. 6. What do you mean by â€Å"integrated marketing concept†? What are its outstanding attributes? The management functional areas are interdependent and not independent. The marketing functions influence production, finance, personnel, and in turn is influenced by these functions. The various departments in the company must recognize that the activities they take may have profound effect on the company’s ability to create and retain customers. When all the departments of the firm work together for customer interest, it is integrated marketing. The modern marketing concept or integrated marketing concept is the best concept because it is characterized by the following attributes of integrates: A. consumer orientation, B. consumers Satisfaction, C. integrated Managerial action and D. Realization organizational goals. 7. Distinguish between Marketing and Selling. 4 Marketing is social process by which groups and individuals obtain what they need and want through creating, offering and freely exchanging something of value with others. Whereas selling is the process of exchange of something of value to another which leads increasing the volume of sales of goods and services through different mechanism. In selling, the company make sale what is easily made by the company but not what consumer wants. But in marketing, the company sells what the consumer wants. Therefore, the difference between marketing and selling is the differences exist between in selling and marketing orientation concept. 8. What is â€Å"market† what are the differences between market and Marketing? A market is the set of actual and potential buyers of a product. These buyers share a particular need or want that can be satisfied through exchange. Thus, the size of a market depends on the number of people who exhibit the need, have resources to engage in Exchange, and are willing to offer these resources in exchange for what they want. Whereas; marketing is a set of activities under taken by the company to identify, anticipate and satisfy the consumer’s requirement and meet them profitably. 9. What is a â€Å"marketing-mix†? Discuss its elements or inputs Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. These tools Classified into four broad groups that are usually kwon four Ps of marketing mix: are product, price, place, and promotion. Product is something to be offered to the market with different varieties of forms, quality, and size and so on. Price is the return for the product or service offered to consumer Place is the availability of offers at convenient location for the consumer. Promotion is the process of an attempt to increase the sales by convincing and persuading consumers to buy the product. 10. Define marketing micro-environment. Discuss the components of marketing micro-environment. Micro environment is the forces which are close to the firm. These factors affect the firm’s ability to serve its customers and it surrounds both the firm and the marketing mix. The forces in micro environment directly influence marketing manager’s decisions and actions through their influence on consumer’s reactions toward the firm’s marketing mix and mixes. The 5 company itself (including departments), Suppliers, Marketing channel firms (intermediaries), Customer markets, Competitors and Publics. 11. Explain the impact of the following on the marketing management of a firm: a. demographic environment . economic environment c. Social environment d. Cultural environment Macro environmental forces that shape opportunities and pose threats to the company. A. Demographic environment: Demography is the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics. It is of major interest to marketers because i t involves people and people make up markets. B. Economic Environment: Markets require purchasing power as well as people. The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability. Marketers must pay careful attention to trends affecting purchasing power because they can have a strong impact on business. Marketers must carefully monitor economic changes so they will be able to prosper with the trend, not suffer from it. C. Socio-Cultural Environment: The cultural environment is made up of institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors. Certain cultural characteristics can affect marketing decisionmaking. Some cultural values and beliefs are open to change, therefore, marketers want to spot them and be able to apitalize on the change potential. 12. Comment on the marketing environment in Ethiopia? Marketing decisions are strongly affected by developments in the political and legal environment. This environment is composed of laws, government agencies, and pressure groups that influence and limit various organizations and individuals. Sometimes these laws also create new opportunities for business. 13. What do you mean by â€Å"environmental scanning†? What are the different stages in environmental scanning? Marketing Environmental scanning refers to possession and tilization of information about occasions, patterns, trends, and 6 relationships within an organization’s internal and external environment. It helps the managers to decide the future path of the organization. Scanning must identify the threats and opportunities existing in the environment and an organization must take advantage of the opportunities and minimize the threats. 14. Discuss the marketing strategies a. Offensive Marketing strategy Firms engage in offensive marketing strategies to improve their own competitive position by taking market share away from ivals. Offensive strategies include direct and indirect attacks or moving into new markets to avoid incumbent competitors. Offensive marketing strategies take many forms from flanking attacks or bypassing the competition to all-out frontal att acks intended to defeat the competition with all available means at the attacker’s disposal Offensive Strategies are Frontal attack, flanking attack, Guerrilla attack, encirclement strategy, predatory strategy, Seek undefended markets, underdog strategy, Judo strategy and pivot and the hammer strategy b. Defensive Strategy Because of ongoing rivalry, established firms need to engage in defensive strategies to fend off the various challengers. The primary purpose of defensive strategy is to make a possible attack unattractive and discourage potential challengers from attacking another firm. Defensive strategies work better when they take place before the challenger makes an investment in the industry, or if they enter the industry before exit barriers are raised, making it difficult for the challenger to leave the industry. There are two types of defensive marketing strategies. Pre-entry strategies are actions taken by incumbents before they are ttacked by challengers. Defensive marketing strategies may also take the form of post-entry actions that are initiated after the challenger has entered the market Defensive Strategies are classified as Pre-entry strategies are Signaling, Fortify and defend, Cover all bases, Continuous improvement and Capacity expansion. Post-entry strategies are Defend position before entrant becomes established; Introduce fighting brands and Engage in cross-parry 7 c. Niche marketing strategy: A niche is a more narrowly defined customer group seeking a distinctive mix of benefits. Marketers usually identify niches by dividing a segment into sub segments. The customers in the niche have a distinct set of needs; they will pay a premium to the firm that best satisfies their needs; the niche is not likely to attract other competitors; the nicher gains certain economies through specialization; and the niche has size, profit, and growth potential. 15. Evaluate the role, scope and importance of Marketing Information System. In order to produce superior value and satisfaction for customers, companies need information at almost every turn. Good products and marketing programs begin with a thorough understanding of consumer needs and wants. Companies also need abundant information on competitors, resellers, and other factors and forces in the market place. Increasingly marketers are viewing information not just as an input for making better decisions, but also as an important strategic asset and a marketing tool i. e As a competitive advantage Market information includes all facts, estimates, opinions and other information used in marketing decisions, which affects the marketing of products. Therefore, the success of a producer or a merchant depends upon the knowledge of the demands of his product or products in the market. 16. What are the various stages through which the marketing research is organized? Briefly describe them. Marketing research is the systematic method of gathering, recording, analyzing and reporting of data and finding a solution relevant to specific marketing situation facing the company. † Marketing research process is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. : Problem Definition: takes into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making. . 2: Development of an Approach to the Problem: includes formulating an objective or theoretical framework, analytical models, research questions, hypotheses, and identifying characteristics or factors that can influence the research design. . 3: Researc h Design Formulation is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the required information. : Field Work or Data Collection involves a field force or staff that operates in the field to collect data. 8 5: Data Preparation and Analysis: This is a process of concerned with the conversion of row data into information. 6: Report Preparation and Presentation: The findings should be presented in a comprehensible format so that they can be readily used in the decision making process. 17. Distinguish clearly between marketing research and Market research? Market research deals specifically with the gathering of information about a market’s size and trends. Market research is the research that may be done into a single market, focusing on the size and trends in that market. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a more general systematic process that can be applied to a variety of marketing problems. 18. What do you mean by â€Å"Market Segmentation†? Explain its objective and importance. Market segmentation is classification of large market in to smaller reachable target markets based on their similar wants, purchasing power, and geographical location, buying attitudes, or buying habits. The main objectives of segmentation of market is to prepare different programs and strategies for all segments so that maximum satisfaction may be provided to all the consumers’ of these segments, and the object of earning maximum profit may be achieved. 19. Clearly distinguish â€Å"Market Segmentation† and â€Å"Product differentiation† Product differentiation A marketing process that looks to make a product more attractive by contrasting its unique qualities with other competing products. Successful product differentiation creates a competitive advantage for the seller. Physical products may vary in their Form, Features, Performance, Conformance, Durability, Reliability, Repair ability, Style Design. Whereas, Market segmentation is classification of large market in to smaller target markets based on their similar wants, purchasing power, and geographical location, buying attitudes, or buying habits. 20. Explain different market coverage strategies which can be adopted by marketers. 9 21. â€Å"There is close relationship between market segmentation and marketing mix† Discuss. 22. Define â€Å"Product† and explain its essential features and importance. Product is something that can be offered to the market to satisfy the customer’s need. A product can be tangible and intangible which would be good, service, an idea, information, experience, place and person that satisfy the needs of the consumer. Physical products may vary in their Form, Features, Performance, Conformance, Durability, Reliability, Repair ability, Style Design. 23. Briefly discuss the various types of consumer goods and their characteristics. Consumer goods are goods that are bought from retail stores for personal, family, or household use. They are grouped into three subcategories on the basis of consumer buying habits: I. Convenience goods II. Shopping goods and III. Specialty goods. I. Convenience Goods are items that buyers want to buy with the least amount of effort, and most are nondurable goods of low value that are frequently purchased in small quantities. II. Shopping Goods are purchased only after the buyer compares the products of more than one store or looks at more than one assortment of goods before making a deliberate buying decision. These goods are usually of higher value than convenience goods, bought infrequently, and are durable. Price, quality, style, and color are typical factors in the buying decision. III. Specialty Goods are items that are unique or unusual—at least in the mind of the buyer. Buyers know exactly what they want and are willing to exert considerable effort to obtain it. These goods are usually, but not necessarily, of high value, and they may or may not be durable goods 24. What is â€Å"Product life cycle†? Discuss different stages of the concept with implications. The stages through which individual products develop over time, begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product’s sales. This process product’s life cycle -period usually consists of five major steps or phases: 1) Product Development begins when the company finds and develops the idea of a new product. In this stage, sales are zero and investments costs are high. 10 2) Introduction is a period of slow sales growth and no profits as the product is introduced in the market. 3) Growth is a period of rapid market acceptance and increasing profits. 4) Maturity is a period of slowdown in sales and profits decline. 5) Decline is a period when sales fall off and profits drop. 25. Explain the marketing strategies which may be adopted during the lifecycle of a product. Marketing strategies during the life-cycle of a product Marketing strategies during product life cycle Introduction stage Rapid Skimming strategy, slow skimming strategy, Rapid penetration strategy and slow penetration strategy, Distribution arrangements are introduced, Aggressive pricing Growth stage Product improvement, new models are developed, Enters new market segment, Enlarges distribution channels etc. , barriers are licenses and copyrights, price discount Maturity stage Convert nonusers, Enter new market segments, Win Competitor’s customers etc, Marketing mix modifications in Prices, Distribution, Advertising, sales promotion, personal selling, service, new brands are introduced, Promotion and advertising relocates from the scope of getting new customers, to the scope of product differentiation in terms of quality and reliability. 26. Explain the factors affecting the life-cycle of a product. Marketing and non-marketing factors contribute to new product failures. Researchers through several studies on new product success and failure described seven critical marketing factorswhich sometimes overlap. . Insignificant point of difference A distinctive point of difference is essential for a new product to defeat competitive ones-through having superior characteristics that deliver unique benefits to the user. 2. Incomplete market and product definition before product development starts A new product needs a precise statement before product develop ment begins. Identifies a well-defined target market, specific customer’s needs, wants, and preferences; and what the product will be and do. Without this precision, huge amount money will be lost in research and development. 3. Too little market attractiveness 1 Market attractiveness refers to the ideal situation every new product manager looks for: a large target market with high growth and a real buyer need. 4. Poor execution of marketing mix 5. Poor product quality in critical factors One or two quality factors can kill the product, even though the general quality is high. 6. Bad/poor timing of the product The product is introduced too soon, too late, or at a time when consumer tastes are shifting dramatically. 7. Non economical access to buyers Many small manufacturers simply do not have the money to gain effective exposure for their products. 7. Explain the meaning and benefits of product diversification. What are the advantages and disadvantages of product diversificat ion? Product diversification, Advantage, disadvantage Product diversification is a policy of management philosophy of operating a company so that its business and profits came from a number of sources, usually from diverse products that differ in market or production characteristics. Precisely, when a manufacturer or a distributor manufactures or distributes more than one product, it is known as â€Å"Product diversification†. Advantages of product diversification Product diversification strategy brings in its wake some distinct advantages. They are: 1. Profit maximization: Product diversification increases the products and product types in the product port-folio of the concern. On account of increases in the number of products, it is possible to reduce the area of fringe market and the zone of indifference in the total market of a company and match larger number of consumer self-images. This product market integration brings in more profit caused by improved situation. 2. Growth with stability: New products in the company’s basket will enable it to exploit new markets and meeting the requirements of established markets in much better way than before. Increased market share is further sustained as the product-line is thoroughly overhauled to meet the changing requirements of the consumers. It 12 guarantees growth with stability because, it estimates seasonal and cyclical fluctuation in demand and supply. 3. Long-term measure: Product diversification is not a shortterm measure which has far reaching and more durable influence on a company’s future. It requires adequate planning and due care and caution as it is likely to be misused. Disadvantage/ Weaknesses The most serious weaknesses or disadvantages are as follows: 1. Huge Investment: Any proposal for product diversification involves considerable investment of corporate resources in developing the necessary manufacturing and marketing activities. It is not easy to procure finances required for diversification purposes. 2. Risk-ridden: The risks involved in diversification strategy are in no way small. Though the diversification plan is undertaken to move up from the low level profits to high level, the dream remains dream because, consumer preferences change, competitors introduce close substitutes for the diversified products, and the government policies change. All these are sure to mar the profit potentialities of the diversification plan. 3. Trap of full-line competition: The trap of full-line competition is also a major drawback of the policy of diversification. Product diversification program involves addition of new products to the existing line to strengthen the competitive ability of the firm. With this effort to make the product portfolio full and complete, the firm is entering a trap which has no point of comeback. The competitors will not keep quite. They do add, hence, the firm adds again. It becomes a new war which is unmanageable and uneconomical at a point of time. The effect is sure collapse. 28. What is a â€Å"new product†? What are the stages involved in new product development? New Product Development Strategy The development of original products, product improvements, modifications through the firm’s own R efforts. Idea Generation: New product development starts with idea eneration. Idea generation is the systematic search for new 13 product ideas. According to one management consultant, companies â€Å"will run through 3000 ideas before they hit a winner†. Internal Idea Sources: Using internal idea sources, the company can find new ideas through formal research and development by picking the brains of its executives, scientists, engineers , staff and salespeople. External Idea Sources: New product ideas also come from watching and listening to customers. The company can analyze customer questions and complaints to find new products that better solve consumer problems. Idea Screening: Idea generation creates large number of ideas. Idea screening reduces that number – by spotting good ideas and dropping poor ones. Concept Development and Testing: A product idea is an idea for a possible product that the company can offer. A product concept is a detailed version of the idea stated in meaningful consumer terms. A product image is the way consumers perceive a product. Concept Testing: Concept testing calls for testing new-product concepts with groups of target customers to find out if the concepts have strong consumer appeal. 29. What marketing strategies are employed while introducing a new product into the market? Marketing Strategy Development The next step is marketing strategy development. The marketing strategy statement consists of three parts: 1. The first part describes the target market, product positioning and sales, shares and profits goals. 2. The second part outlines the product’s planned price, distribution and marketing budget for the first year. 3. The third part describes long-run sales, profit goals and marketing mix strategy. 30. What is the â€Å"Consumer adoption process†? Describe the stages in the process of consumer adoption process. Consumer adoption process Deals with the question how do potential consumers learn about new products, try them, adapt to them or reject them? Adoption is an individual’s decision to become a regular user of a product. Stages in the consumer adoption process: Adopters of new products have been observed to move through five stages: 1. Awareness stage:-the consumer become aware of the innovation but lacks some information about it 2. Interest stage:-the consumer is stimulated to seek information about the innovation. 14 3. Evaluation stage:-the consumer considers whether to try the innovation. 4. Trial stage:-the consumer tries the innovation to improve his or her estimate of its value. 5. Adoption stage:-the consumer decides to make full and regular use of the innovation. 31. What is â€Å"pricing†? What are the major objectives of pricing? In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values qthat customers give up in order to gain the benefit of having or using a product or service. A business firm can pursue any of the following major objectives through pricing: survival, maximum current profit, maximum market share or maximum market kimming. 32. Discuss briefly the procedure followed for determining the price of a product. Procedures followed in pricing Price denotes the value of product or service expressed in money. Price is a powerful marketing instrument. Price is one of the marketing-mix variables. Firms should be systematic in setting the prices. Certain logical steps are invo lved in the appropriate approach to pricing. The ultimate goal of price fixing process is to set a price that is compatible with the rest of the marketing mix. A systematic approach to pricing involves seven steps. These seven logical steps are: 1. Identifying the potential customer 2. Estimating the demand for the product 3. Anticipating competition 4. Determining expected share of market 5. Selecting suitable price strategy 6. Examination of firm’s marketing policies a. Product policy b. Channels of distribution c. Promotional policies 7. Selection of a specific price 33. Distinguish between skimming price policy and penetration price. Marketing Skimming: Companies unveiling a new technology favour setting high prices to skim market revenue layer by layer. Market skimming makes sense under the following conditions: (1) A sufficient number of buyers have a high current demand; (2) the unit costs of producing a small volume are not so high that they cancel the advantage of charging what the traffic will bear; (3) the high 15 initial price does not attract more competitors to the market; (4) the high price communicates the image of a superior product. Whereas Market-penetration pricing is setting a low initial price in order to penetrate the market quickly and deeply- to attract a large number of buyers and win a large market share. The high sales volume results in falling costs, allowing the company to cut its price further. 34. Describe the chief pricing methods which are usually used to determine the price of a product. Methods of Product Pricing Companies select pricing methods that enable to reach a specific price for its product. The company usually considers customers’ demand, cost and the competitors’ cost, price and offer in selecting the pricing methods. The company might use the following pricesetting methods: Mark up Pricing: is setting price by adding a standard mark-up or profit margin to the product’s cost. Targeting Pricing; the firm determines the price that would yield its target rate of return on investment (ROI). Perceived Value Pricing: is setting price for their product based on the customer’s perceived value, not the seller’s cost as the key to price. They use non pricing variable in the marketing mix to build up perceived value in the buyers’ mind. Value Pricing: the company charges a fairly low price for a high quality offering. Value pricing says that the price should represent a high-value offer to consumers. Going –Rate Pricing: In going-rate pricing, the firm bases its price largely on competitors’ prices. Smaller firms â€Å"follow the leader,† changing their prices when the market leader’s prices change rather than when their own demand or costs change. Auction-Type Pricing: Auction-type pricing is growing more popular; one major purpose of auctions is to dispose of excess inventories or used goods. In the auction type of pricing the auctioneer announces either minimum or the maximum price of a product and slowly increases or decreases until the bidder accepts the price. 35. What do you mean by â€Å"price discrimination†? What are its objectives? Price discrimination occurs when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs. The basic objective of price discrimination is that, by setting different prices for the same product in different markets / segments, a business can increase its total sales revenues, increases market shares and use as defending marketing strategy. 16 36. What is breakeven point pricing? Break-even pricing is a strategy that yields zero profit on a transaction. At break-even pricing the sales revenue equals expenses and is calculated by totaling the fixed and variable costs. Break-even pricing may be used as an aggressive marketing tool for market expansion or penetration. Understanding break-even price points gives management the tools to work toward generating profits or whether or not to even enter a particular market. 37. What do you understand by â€Å"promotion†? Explain the objectives and importance of promotion. Meaning of promotion Promotion is the form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. Objectives of promotion The possible objectives for marketing promotions may include the following. I. Build awareness New products and new companies are often unknown to market, which means initial promotional efforts must focus on establishing an identity. In this situation the marketer must focus promotion to: Effectively reach customers and tell the market who are they are and what they have to offer II. Create interest Moving customer from awareness of a product to making a purchase can present a significant challenge. The focus on creating messages that convenience customers that a need exist has been the hall mark of marketing for a long time with promotional appeals argeted at basic human characteristics such as emotion, fear, and humor. III. Provide information Some promotion is designed to assist customers in the search stage of the purchasing process. IV. Stimulate demand The right promotion can drive customers to make a purchase. In the case of products that a customer has not previously purchased or has not purchased in long time, the promotional efforts may be directe d at getting customers to try to the product. V. Reinforce the brand Once a purchase is made, the marketer can use promotion to help build a strong relationship that lead to the purchaser becoming loyal customer. For instance many retail stores now ask e-mail address of customers in order to follow up and maintain their relationship. 17 38. Explain the different Kinds of promotion. There are two main types of promotion: I. Informative promotion: attempts to give lots of details about the product. This is often used by the Government, for example to inform people of new laws. Informative advertising enables firms to draw consumers’ attention to a brand and educate them about distinctive features and benefits. This is especially important when a product is new or technologically complex. II. Persuasive promotion: attempts to persuade the consumer that he or she needs the product. Its role is to convince consumers that one product is better than another in meeting their needs and delivering specific benefits they seek. It can also be used to motivate a higher-volume or more immediate purchase than a buyer would ordinarily make. 39. What is â€Å"Promotion-mix†? Explain the factors which affect the promotion-mix of a company. Promotional mix elements Promotion mix is a combination of the tools that are used to accomplish an organization communication objective. The romotion mix element include advertising, sales promotion, personal selling, publicity, direct marketing and internet marketing. Each promotional tool has its own unique characteristics and costs. a) Advertising: is any paid form of non-personal presentation and promotion of ideas, goods or service through an identified sponsor. It also includes any informative or persuasive message carried by a non-p ersonal medium to achieve various marketing objectives. b) Personal selling: – is the form of person-to-person communication in which a seller attempts to assist/persuade prospective buyers to purchase the company product. Here there is a face-to-face communication with one /more prospective purchasers for the purpose of making presentations, answering questions and procuring orders. c) Sales promotion is consists of a diverse collection of incentive tools, mostly short term, designed to stimulate trial, or quicker or greater purchase, of particular products or services by consumers or the trade. d) Publicity/public relation: – is no-personal communication regarding on organization’s product, service or idea that is not directly for usually comes in the form of news story, editorial and an announcement about an organization and its product. Public relation has broader objective than publicity, as its purpose is to 18 establish and maintain a positive image of the company among its various publics. e) Direct marketing: -is use of mail telephone e-mail and other nonpersonal contact tools to communicate directly with or solicit a direct response from specific customer and prospects. Many forms: Telephone marketing, direct mail, online marketing, etc. ; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts. Factors in Setting the Marketing Communications Mix Companies must consider several factors in developing their promotion mix: Type of product market: Push-versus-pull strategy: A push strategy involves the manufacturer using sales force and trade promotion to induce intermediaries to carry, promote, and sell the product to end users. A pull strategy involves the manufacturer using advertising and consumer promotion to induce consumers to ask intermediaries for the product, thus inducing the intermediaries to order it. This is especially appropriate when there is high brand loyalty and high involvement in the category; Buyer-readiness stage: Promotional tools vary in cost effectiveness at different stages of buyer readiness (awareness, knowledge, liking convincing, preference, and purchase). Product-life cycle stage: Promotional tools also vary in cost effectiveness at different stages of the product life cycle. Company market rank: Market leaders derive more benefit from advertising than from Sales promotion. Conversely, smaller competitors gain more by using sales promotion in their marketing communications mix. 40. Define â€Å"sales promotion†. Describe the various methods of sales romotion. Sales promotion is consists of a diverse collection of incentive tools, mostly short term, designed to stimulate trial, or quicker or greater purchase, of particular products or services by consumers or the trade. Sales promotion includes those promotional activities other than personal selling, advertising and public relations that are intended to induce buyers purchase or to stimulate dealer effect iveness in a time. Tools and Techniques of sales promotion 19 Two categories of sales promotion the trade oriented and consumer oriented sales promotion. Consumer sales promotion techniques are Price deal, Loyal Reward Program, Cents-off deal, Price-pack deal, Coupons, Loss leader, Rebates, Trade sales promotion techniques are Trade allowances, Dealer loader, Trade, Point-of-purchase displays, Training programs and Push money. 41. What is â€Å"personal selling†? Enumerate relative merits and limitations of personal selling. Personal selling: – is the form of person-to-person communication in which a seller attempts to assist/persuade prospective buyers to purchase the company product. Here there is a face-to-face communication with one /more prospective purchasers for the urpose of making presentations, answering questions and procuring orders. Merits and demerits of personal selling Merits of Personal Selling 1. Flexibility and Adaptability: Sales persons should adapt to each selling situation. Salesperson is to be sensitive to what is happening and flexible enough to make those adaptations. 2. Minimum Wastage: The eff orts put in buy the salesman are highly focused on a single customer or a small group of customers. As a result of oral, face-toface presentation, the message is likely to reach the customer or customers without distortion and diffusion. 3. It is a Feedback: The salesman is, in effect, a marketing researcher. Being in direct contact with customers, he has the specific advantage of collecting and transmitting the relevant marketing information affecting his company, products and services and himself. 4. It creates impinge and Lasting Impressions: The process of personal selling is so direct and penetrating those long dashing business relations can be developed between the selling house and the class of customers. 5. It generates Gainful Employment Opportunities: Developing countries have the situation where people run after jobs rather than jobs running after people. Hence, there is good scope for self-employment and ready jobs in this line of selling. 6. Salesmanship makes the Economic System more Stable: Demerits of Personal Selling: 1. It is Expensive: 20 Personal selling, as a method of promotion, is quite expensive. Getting the good salesman is one thing and retaining them for longer period is another. 2. Problem of Getting Gifted Salesman: it is really very difficult to get a suitable salesman from the company’s point of view. 3. High Stake in Consumer Loyalty: customer loyalty depends on the presence of a successful salesman. That is, firm’s fortunes are tied to the loyalty of the customers which, in turn, depends on the very presence of a particular salesman or salesmen. 4. More Administrative Problems: Personal selling involves more administrative problems than impersonal selling. firm has to meet the challenges in the areas of manpower planning, organizing, directing, coordinating, motivating and controlling. 5. It is not an easy Profession: Salesmanship is not an easy job. It is needs long hours of hard work, to be away from family facing all the odds both mental and physical. 6. As a Profession has Little Respect: Salesmanship as a profession commands very little respect. Many go in for salesmanship as it has easy entry points. 7. Mark of Fraud: In salesmanship, there are good chances of fraud and deception. Malpractices that are followed by salesman not all are sufficient to damage the very image of salesmanship the great art and profession. 42. What are the essentials of effective selling? Essentials of effective selling Personal selling is an art and a profession. It is a creative work. Success in personal selling depends upon the salesman and the framework in which he words. Personal selling demands a command over certain requisitions making selling a thrilling success. There are seven requisites or essentials of effective selling. They are: 1. Knowledge of self 2. Knowledge of product 3. Knowledge of company 4. Knowledge of competition 5. Knowledge of selling process 6. Knowledge of customers 7. Knowledge of advertising Knowledge of self: One should know himself and his own abilities and personality before embarking upon to do a particular job. Knowledge of Product: Product knowledge is almost inevitable, as the very existence of salesman is dependent on the products. So a 21 alesman should know all about his product: Materials from which it is made, how it is used and how it is maintained, Product features, Customer benefits and Selling points of the product in relation to its rivals and son. Knowledge of the company or enterprise: Most products, especially costly and complicated products, are not judged on their own merits. They are judged by the name of the company that manufacturers them. Knowledge of Competition: A salesman should constantly study the products offered by his competitors and determine their strengths and weaknesses in comparison to his own product. Awareness of competition enables a salesman if necessary, to compare his product with that of rivals on those points in which the buyer seems most interested. Knowledge of customers: A salesman must have adequate knowledge about both the customer’s wants and desires, and the products offered by the company to satisfy customers. Knowledge of selling process: the salesman should have in-depth knowledge of the selling process and each stage of it. Selling process is made up of at least six stages to convert prospect into a customer. The stages are: prospecting, pre-approach, approach, presentation and demonstration, overcoming objections and closing the deal. A salesman should be well-versed in the principles and techniques of salesmanship. Knowledge of advertising: Publicity work undertaken by the concern is a good source of information and a force that creates a staged for his effective performance. Advertising copies helps him in planning his sales talk. Though advertising is an indirect way of selling, it supports and reinforces the efforts of salesman. Hence, a salesman is to study and analyze the advertisements. 3. Discuss the methods of personal selling? 44. What do you mean by â€Å"Advertising† Discuss its objectives and functions. Advertising: – is any paid form of non-personal presentation and promotion of ideas, goods or service through an identified sponsor. It also include any informative or persuasive message carried by a 22 non-personal medium and paid for by a sponsor whose product is in some way identified in the message. Depending upon the marketing situation, companies use advertising to achieve various marketing objectives: 1. To do the entire selling job (as in mail-order marketing) 2. To introduce a new product (by building brand awareness among potential buyers) 3. To force middlemen to handle the product (pull strategy) 4. To build brand preference (by making it more difficult for middlemen to sell substitutes) 5. To remind users to buy the product (retentive strategy) 6. To publicize some change in marketing strategy (e. g. , a price change, a new model, or an improvement in the product) 7. To provide rationalizations for buying (i. e. , â€Å"socially acceptable† excuses) 8. To combat or neutralize competitors advertising efforts. 9. To improve the morale of dealers and/or salesmen. 0. To acquaint buyers and prospective buyers with new uses of the product. 45. â€Å"Selection of advertising media should be preceded by an analysis of all factors involved in the total marketing situation†. What factors should you consider in such an analysis and why? 46. State the differences between advertising and Publicity? 47. What is â€Å"Physical distributi on†? Explain its role in modern marketing. 48. What is â€Å"distribution channel†? What factors influence the length as well as width of the channel? 49. â€Å"Middlemen are parasites. They should be eliminated† Do you agree? Explain. Of course, why because in a Marketing chain where distribution comes, if i put it in a rough count, out of the 100% which we pay as MRP , about 40 % is the manufacturing cost and the rest 60 % is going as middlemen expenditure. We, the end customers are paying 60% above the unit cost for a product. There are intellectual Distribution channels which will avoid these middlemen. Good Companies like Amway does that and in this case they can ensure that the original products reach the end customers. 50. What is tele-marketing? Telemarketing is one of the ways of direct marketing which involves the use of the telephone for the marketing purpose. The salesperson involved uses the telephone to directly convince the customer over 23 the buying of some kind of product or service with the complete information and detailing session. The telemarketing is basically categorized into two different types which are the Business-to-consumer telemarketing and the business to-business telemarketing. The most importantly used subcategories of telemarketing today are the Outbound and the inbound telemarketing. Outbound is the proactive marketing in which the customers either who exist lready or the prospective ones are all contacted directly for the purpose of the marketing The Inbound telemarketing includes the reaction and reception of the orders and also information coming in so as to explain the customer about the product and give detailed information on which they are interested. 51. What is â€Å"international marketing â€Å"? Why firms want to go international or global? International marketing: is the performance of business activ ities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. The only difference between the definitions of domestic marketing and international marketing is that in the latter case marketing activities take place in more than one country. The main reason for companies to go to international marketing is to exploit a better business opportunity in terms of increased sales and profits. Foreign markets may offer an opportunity for growth. The major reasons to go to international markets are: Market Saturation: When domestic markets are becoming saturated for faster than new markets are being found. Trade Deficit: To balance the trade deficit i. e. to balance import export. Foreign Competition: Competition forced some companies to shift their products to foreign markets. Emergence of new Markets: The world is changing fast, resulting in the emergence of new markets. Eg. the growing Asian Markets. The Possibility of achieving economies of scale: In industrialized where economies of scale are feasible, a large market is essential, so it if the home market is not large enough, entering foreign markets may be an attractive alternative. Safety net during business downturns/to extend products life cycle/: Usually a recession starts in one country. Thus, firms that do business internationally can shift to foreign markets during recession. 24 To get cheap Labor costs: Since labor cost in developing countries is much lower than in the developed countries, it is economically attractive for the companies to expand foreign operations. Tax Incentives: Some nations offer tax incentives to attract foreign business to their countries. To develop and /or test new products outside: This practice avoids exposure to competitors and to some extent, keeps new evelopment information secret until the product is ready for full introduction. E. g. Ford did much of its world car development in Germany. To find less competitive Markets: Some markets are less competitive than the home market of the company. 52. Explain the main tasks involved in international marketing? The International marketing Task is more complicated than that of the domestic marketing because the international marketing must deal with at least two levels of uncontrollable uncertainty instead of one. A foreign country where a company operates adds its own unique set of uncontrollable elements. With the growth of the number of foreign markets a company operates in, the variety of foreign environmental uncontrollable become greater. A solution to a problem in a country might not be applicable to a problem in other country. To tackle these problems the following tasks should be considered. the market and 1. Distinguish between selling and marketing? Selling is the process of making the company’s sales volume increase 25 2. What is product positioning: Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market? The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. 3. Direct and indirect channel distribution Direct distribution channel is marketing channel that has no intermediary levels; the company sells its product directly to consumers. Whereas indirect distribution channel is a channel containing one or more intermediary levels is called indirect marketing channel. 26 How to cite Study Guide Marketing Management Mba, Essay examples

Wound Management Strategy-Free-Samples for Students-Myassignment

Questions: 1.Discuss One Contemporary Wound Management Strategy for any Wound Patient. 2.What Nursing Interventions could you put into place to assist Mr. Jones with the location of his wound, mobility and elimination. Answers: 1.A contemporary wound management strategy includes Negative-pressure would therapy (NPWT) which is more commonly known as vac or vacuum dressing systems. It is used for promoting healing in cases of chronic or acute wounds. It is also used in cases of second and third degree burns(Apelqvist 2008). It makes use of sub-atmospheric pressures for local wounds by a sealed would dressing connected vacuum pump. The technique is immensely useful in cases of diabetic ulcers along with open abdominal wounds as laparotomy. It can highly promote wound healing by making use of sealed dressing techniques. Drawing out fluids from wounds significantly increases blood flows to the area, then vacuum continually applied continuously depending on nature of the wound. IT requires dressings being done two to three times per week. It makes use of open-cell foam dressing along with gauze to seal an occlusive dressing to containing the vacuum wound site. 2.Mr. Jones will be provided good skin hygiene as a nursing intervention for assisting with wound location, elimination and mobility. Washing thoroughly the spot and patting skin dry, thereby maintaining clean skin would reduce risks from infections and risks of dermal trauma to the fragile skin. He will need to be given adequate fluids along with a nutritious diet that would help him to recover from the wound at a fast pace. He will need to be moved every two hours and should not lie in a position supine for a prolonged period of time(Baranoski 2008). In the toilet also he needs to maintain proper hygiene by wiping from front to back. He needs to be encouraged to undertake simulate normal mobility and he also needs to be aware regarding site of a growing infection. He needs to be taught ways and means to tackle such infection to prevent its further growth. Reference Lists Apelqvist, J., Armstrong, D. G., Lavery, L. A., Boulton, A. J. "Resource utilization and economic costs of care based on a randomized trial of vacuum-assisted closure therapy in the treatment of diabetic foot wounds." The American Journal of Surgery, 2008: 782-788. Baranoski, S., Ayello, E. A. "Wound care essentials: Practice principles." Lippincott Williams Wilkins, 2008.

Transcendent Life Review Essay Example

Transcendent Life Review Paper Essay on Transcendent Life By Didier Van Kovelart I always expect some extraordinary stroke in the book, unaccustomed to mass consciousness, whether it is the cloning of Christ, the love of porn star, wrestling with his counterpart. In this book, the author also began with a few non-standard, even though we already know the course, namely the devitalization of the protagonist. The book begins with the words: Â «I died at seven oclock in the morning. the heros body is really dead, but in the soul remains with the body and began to contemplate what is happening after his death, and at the same time to analyze the events of his life, We will write a custom essay sample on Transcendent Life Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Transcendent Life Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Transcendent Life Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer as well as the lives of their loved ones. Sam hero I did not like, once a weak man, who during his life could not rebuild their lives, was not understood by his wife, was not like a son, and entangled in the fight against wasteland bourgeois perception he found a temporary rest in the open arms of the young mistress arabki. The idea that Van Kovelart keeps behind the scenes, because this right is not written, it looks something like this: People, as long as you are alive, look around you, hug your loved ones feel your love for him. The majority in order to understand such a need does not die, but the hero realizes that he still loves his wife after the death of that sons school problems, and that the boy still could find podhod- only hovered over them, disembodied spirit, getting into their brains, watching them all from. Sometimes it was not bad witty replicas, a pity that there were very few. Funny situations napr.notarius publicly reads the will, which says that Jack (the name of the soul in his lifetime) asks to be buried in a coffin-fantasy, which is a masterpiece of Ghanaian wood carving and has the shape of a fish with fins that the wife asks otpilis in due to the fact that the tomb does not fit into the grave. still, the book made me bored, because may not be a bad idea, killing hero, force him to comment on what is happening, actions and behavior of people after his departure from life. But, with all this, Kovelart of this topic did not comedy, but in vain, the idea was the basis for the view of the French heartland, with its hardware stores, family problems Jacques and Fabeny, their son, pesky pustozvonok neighbors, lovers, friends, unrealistic expectations of life in general. In general, any God you nor Archangels, nor the Last Judgment, but only a philistine problemki. Oh, sorry

Working with children of incarcerated parent Essays

Working with children of incarcerated parent Essays Working with children of incarcerated parent Essay Working with children of incarcerated parent Essay Parental incarceration is a plague in the modern day society. Millions of children in the United States of America have at least one parent in prison and millions more have experienced the incarceration of one of their parents in their lifetime. Parental incarceration has several adverse effects in the lives of these children. These children experience problems in school, drug abuse, join mobs or gangs and they eventually become delinquent. This paper explores and discusses the problems that the children face and how to manage the trauma of an incarcerated parent. STATISTICS America has over two million children with at least one parent in jail; this estimate to about two out of every a hundred children is directly affected. In 1999 it was estimated that 721,500 of State and Federal prisoners were parents to 1,498,800 children under age 18. Twenty two percent of all minor children with a parent in prison were under 5 years old. Prior to admission, less than half of the parents in State prison reported living with their children. Of those who lived with their children forty four percent were fathers, while sixty four percent were mothers (Wright and Seymour, 2000). EFFECTS OF PARENTAL INCARCERATION ON THE CHILDREN There is a correlation between parental incarceration and child behavior; parental incarceration poses a great hindrance to a child’s social, psychological and emotional development. Children become traumatized by the incarceration of their parents; this trauma is characterized by confusion. They fail to understand their parent’s actions as the young ones don’t understand how the judicial system works. Children from the ages of 7-11 tend experience anger and sadness some children experience health problems as well as phobias such as fear of darkness among others (Mumola, 2000). Trauma further interferes with a child’s control of emotions and makes them unable to deal with future emotional traumas. Due to the absence of a parent, a child faced with the social stigma of paternal incarceration will often also encounter embarrassment and shame, which may in turn further inhibit the ability of the child to adequately adjust to the anxieties resulting from the separation through incarceration (Arditti, 2003). Prolonged embarrassment promotes depression and withdrawal from social interactions. Parental incarceration leads to family disruptions such as separation from siblings, especially when the children end up in foster homes. Sibling separation results in the feeling of loneliness among the children causing them to become withdrawn and the children are stressed due to the change in caregivers. When both parents are incarcerated or one of the parents is unavailable while the other is incarcerated, the child ends up in the custody of a friend of the family or a relative or most of them end up in foster homes. This is stressful when the care given by the new guardians is not as good as the care they received from their parents. It is a well known fact that children are likely to do better as functional members of society when they are brought up by both of their parents. Furthermore, the children may at times lack financial support which results in poverty. Desperation for money may lead the children to crime and prostitution (McMahon, 2002). Although children are affected by the separation resulting from parental incarceration, some sociologists argue that these social emotional problems evident after parental incarceration are mainly a result of pre-incarceration faulty parental structures. Faulty parental management practices such as child abuse, both verbally and physical best predict a child’s behavior (Johnson Waldfogel, 2002). Other researchers agree but claim that the children of incarcerated parents are more at risk to have these social and emotional problems than the children of parents who were not incarcerated (Arditti, 2003). Other studies further show that incarceration of the father encourages the child to act out more than maternal incarceration. This behavior is observed after incarceration of the parent regardless of whether the child had similar problems prior to incarceration of the parent. CARE OF CHILDREN WITH INCARCERATED PARENTS Children with parents in prison are a responsibility to the society in general. Society should realize that these children may be grieving and they should learn to be patient with them. When one parent goes to prison it is the responsibility of the remaining parent to take care of the children this is stressful for the parent in terms of time management and finance, however this should not discourage them to do as much as they can. It has been observed that incase of paternal incarceration mothers are likely to leave their jobs because they become overburdened by the work of taking care of the children even though they will be facing financial difficulties at the time. This leads the family to rely on government assistance. The family has to get used to the new lifestyle and this becomes stressful for the children and this could further hinder the child’s development (Arditti, 2003). In some extreme circumstances, the children become accustomed to a life of assistance and reli ance and hence, involuntarily or otherwise, lead a similar life themselves. Incase the other parent is unavailable, the nearest relative takes custody of the children. Â  If there is no one to take care of the children they become the responsibility of the state. The social services department takes control of them. It is the duty of the social welfare to workers ensuring all children have a safe, permanent home, one that maintains and promotes their well-being. The guardian should try to alleviate the child’s uncertainty by explaining to them what has happened to their family. The guardian should reassure the child that life hasn’t come to an end with the incarceration of the parent. The guardian should preserve the honor of the parent such that the child still respects his parent regardless of his or her past actions. PARENTS IN PRISON Understanding parents in prison is important in helping a child progress from the trauma of incarceration of a parent. Building a relationship with the parent is difficult for a person managing a child whose parent has been incarcerated. A large number of people in prison are parents; approximately fifty six percent of these prisoners are parents to minors. The population of incarcerated parents is growing. The population for women is growing faster than the male population. The male population is growing by 6.6% while the female population is growing by 8.5% (Wright Seymour 1990). Since the mother is considered to be the primary care giver, the re has also been an increase in the number of children in foster care. Most fathers are incarcerated because violence while the mothers are jailed for drug trafficking and fraud (Mumola, 2000). Most of these parents are serving long sentences. Some of these parents further suffer from a mental condition. It should also be noted that substance abuse is a very big problem to the parents serving jail term. 85% of these parents in jail abuse drugs. REUNIFYING FAMILIES AFTER PARENTAL INCARCERATION Ideally, after a parent is incarcerated the family should go through a counseling session, in reality this is difficult as the parents are unstable at the time, both psychologically and financially. Most of them don’t have any support system and find it difficult to cope with the ‘outside life.’ Returning the child to the parent soon after the release of the parent is not good because of the parent’s instability. Returning the child to the parent soon after release also stresses the parent and demoralizes him from stabilizing himself. CONCLUSION Parental incarceration has a lot of negative effects on the children that is evident throughout their lifetime. Childhood is a very sensitive stage in a person’s development hence it is crucial that a child has a very stable environment. The most important thing to do is to assure the children that their parents are absent not because of something bad or wrong that the children did. This is to help them overcome the guilt that tends to riddle these children. It then becomes the responsibility of the society as a whole to help in the development of children. It is necessary that the members of society are patient with them and help them in all the ways possible so that they overcome the trauma.

History paper Essay Example | Topics and Well Written Essays - 1750 words

History paper - Essay Example This time, though, the rising urban class of shopkeepers and artisans, known as the bourgeoisie, continued the struggle, focusing it against the noble landowning class that had traditionally been the support of the monarchy. With the bourgeoisie success, the noble class was pulled down, the king along with it as its figurehead, and replaced by the First Republic. In many ways, the search for the reasons and participants can be found in the theories brought forward by Karl Marx, such as in the popular protest movements of the day which provide a more accurate view of both how the monarchy lost its favor and who was most in control of the political and social changes that were happening in those years. French society at the time of the Revolution was very similar to most of the other countries of Europe of the period in that it had an absolute monarchy that followed much the same pattern of rule that had been established by Louis XIV in the early 1700s. As a part of this system, there was an aristocratic class that held most of the status and wealth of the nation in a feudal-type system and a merchant class called the bourgeoisie that, at times, held enough wealth to rival the nobles, but had none of the political clout. There was â€Å"a vast peasantry accounting for one in seven or one in eight of the population, most of who were legally free but bound to their seigneur †¦ by a myriad of services and obligations surviving from the medieval past. †¦ And, in cities, †¦ a great urban population of innumerable crafts and occupations, for the most part poor and depending for survival on cheap and plentiful bread† (Rude 1995). What made France different from thes e other countries that shared so many attributes was the fact that the French bureaucracy had been allowed to gain enough wealth to make them independent of the crown that had given them such

Stem cell research and should it be federally funded Paper

Stem cell and should it be federally funded - Research Paper Example The present enthusiasm over prospective stem cell-produced remedies radiates from the new innovations of genetic biology. Though one cannot forecast the results from basic research, there is enough information available to suggest that a good deal of this enthusiasm is justified. This enthusiasm is not shared by those of the religious right. This faction is opposed to embryonic stem cell research which they claim as immoral and characterize as devaluing human life, much the same as does abortion, drawing a link between the two. This discussion will provide a brief overview of stem cell research and its benefits to society, the debate surrounding the issue and the arguments for continued research. Embryonic stem cells possess the ability to restore defective or damaged tissues which would heal or regenerate organs which have been adversely affected by a degenerative disease. Cell therapy has the very real potential to provide new cures for diabetes, cancer, kidney disease, macular deg eneration, multiple sclerosis and many other kinds of diseases. Cell therapy has also demonstrated a great potential to help repair and regenerate spinal cord injuries which would help paralyzed patients recapture lost body functions. The possibilities are limitless including greatly advancing the human lifespan because aging organs could be replenished. â€Å"We may even have the ability one day to grow our own organs for transplantation from our own stem cells, eliminating the danger of organ rejection.† 1 The three main objectives given for pursuing stem cell research are obtaining vital scientific information about embryonic development; curing incapacitating ailments and for testing new drugs instead of having to use animals. The scientific techniques for obtaining stem cells could lead to unparalleled advances and even cures for these and other ailments. It has been substantiated from animal research that stem cells can be differentiated into cells that will behave appr opriately in their transplanted location. For example, the transplantation of stem cells following treatments for cancer has found much success for many years. There are numerous potential sources. The first is bone marrow stem cells. This type of stem cell is probably the most recognized of the stem cells. It has been used routinely to treat a variety of blood and bone marrow diseases, blood cancers and immune disorders. Leukemia is the most recognized disease that has been treated with a bone marrow transplant. New evidence suggests that bone marrow stem cells may be able to differentiate (the process by which an unspecialized cell acquires the features of a specialized cell) into cells that make up tissues outside of the blood such as liver and muscle. 2 The second type of stem cell is the adult stem cell. An adult stem cell is thought to be an undifferentiated cell, found among differentiated cells in tissues or organs. These cells can renew themselves and can differentiate to b ecome some or all of the major specialized cells types in the tissue and muscle it resides in. The primary function of this type of stem cell is to maintain and repair the tissue in which they reside. Because there are a very limited number of adult stem cells in each tissue coupled with their limited capacity to divide; making generation of large quantities of these cells is

Victorias Secret and Womens Sexuality In-store Essay

Victorias Secret and Womens Sexuality In-store - Essay Example While essentialism states that men and women are inherently different and that women’s different physical form make them suitable for certain functions, constructivism counters this by claiming that sexuality arises out of the beliefs and attitudes governing religion and culture (Houston). Although the biological differences between the genders are present, social constructivism has a great role to play in how women are ‘perceived’ as sex objects as suggested by Victoria’s Secret’s use of space. This perception is reflected in the company’s store design and layout. The design team’s rejection of the conventional candy box color scheme of pink and gold colors was based on the premise that the company’s dominant color (pink) was being overused. The use of the ‘pink’ theme across its store is dominant which reasserts the stereotypical association of this color with women. Nevertheless, the need to tone down the pink col or is apparent by the use of black and cream colors with the use of flashing pink lighting in-store displays. Therefore, the overwhelming use of the pink color has been made subtle by the use of black and cream colors. This is not because the company attempts to divulge from its primary market of women. The color scheme has been altered to include black and cream to make the already pink merchandise â€Å"pop out†. GENDER SOCIALIZATION suggests how humans learn appropriate behavior with respect to their gender (Shaw and Lee). This follows that women are expected to maintain their physical beauty to remain acceptable in society. Women’s worth in society is often reflected in how ‘beautiful’ they are perceived by society, unlike men whose worth does not depend on their beauty (Shaw and Lee). This is often referred to as DOUBLE STANDARDS. This concept has been used by Victoria’s Secret which uses glamorous images of women throughout its store so that w omen feel they will look like those idealized images after wearing those products. A small fraction of women who are physically attractive are used throughout in-store photography which reflects the stereotypical belief that a woman’s worth is through her body and attractiveness. This is linked to the OBJECTIFICATION of women whereby their bodies are considered separate from the context (Shaw and Lee). This, in turn, is closely tied to the fragmentation of women when their bodies are separated from their personalities and are thought to represent the woman. The way in which specific body parts are highlighted in the photography reflects how the woman as a whole is discarded and how women are considered as objects that can be touched, â€Å"ogled† or even bought. The focus on specific parts such as breasts and other genital organs in these ads is reflective of the SURGERIES including VAGINAL SURGERIES that women undergo in the name of beauty. Only younger models are use d in stores which suggest that as women grow old they lose their sexuality and beauty and can, therefore, be discarded.

Marketing Plan and Analysis of Shaving Cream

Marketing Plan and Analysis of Shaving Cream The shaving cream Introduction :- Shaving cream is a substance that is applied to the face or wherever else hair grows, to provide lubrication and avoid razor burn during shaving. Shaving cream is often bought in a spray can, but can also be purchased in tubs or tubes. Shaving cream in a can is commonly dispensed as a foam or a gel. Creams that are in tubes or tubs are commonly used with a shaving brush to produce a rich lather The cream itself commonly consists of a mixture of oil, soaps, surfactants, and water or alcohol, manufactured under carefully controlled conditions to ensure proper pH and consistency. Introduction to topic:- In this term paper my topic is shaving cream. In this I prepare the IMC plan for the shaving cream and analysis various competitors and develop various strategies to promote this brand. Various steps taken by me to promote by product are shown below:- Situational analysis. Determine opportunity. Determining communication objectives. Decide about budget. Develop IMC strategies to promote my product. Vision of the company The companys vision is to build total brand value by innovating to deliver consumer value and customer relationship faster, better and more effectively than its competitors. This vision statement has led to the development and introduction of various newer products especially in male division and adoption of a more customer oriented approach. Provide better quality products with affordable prices. Basic strategies of AYRULITTE:- Innovate. Heavy promotions and advertising. Brand extensions. Launching innovative and superior products. Events Sponsorship (cricket, soccer, tennis) IMC plan:- (Integrated Marketing Communication) IMC has become a very popular trend at present time. It is a management concept that brings together all the tools of marketing communication to send consistent message to target audience. Consumers wants and needs should be the main focus of the program. Steps comes under IMC planning Situational Analysis:- Before launching our product we have need to collect some information about the current market situation means what trend is going on in the market and what is preference of the customers at present their taste etc. Situational analysis provides a history of the IMC functions and an assessment of the environment. Several factors must be considered in the situational analysis. The company or organization for which the IMC plan is being created must be analyzed. The environment in which this organization operates must be understood and detailed. A market and consumer behavior analysis must be completed. Further, you must understand the competitors. External Environment analysis:- In which we analysis about the polices of Government for launching this product. In which analysis that The Governments continued focus on liberalization; trade friendly policies and improvement in infrastructure have resulted in a steady inflow of global investments into the Indian market which has again resulted in higher income levels due to increased employment opportunities and sustained economic boom. Thus, it can be said that due to higher income elasticity of demand, demand for personal grooming products are expected to grow at a rate higher than the rise in income levels of people. However, since the market is still driven largely by price and not quality (typically in rural markets and smaller towns), consumers might not value the potential benefit of paying higher prices for better and safer products. Competitors Analysis:- As i am introducing new brand of shaving cream so it is very necessary for me to collect the information about my competitors and about their products and their competitive strategies .so major competitors in this sector are shown below. Competitors analysis COLGATE PALMOLIVE : Colgate-Palmolive has three products in the shaving cream/gel/foam segment. Palmolive shaving creams are enriched with revitalizing sea minerals, this rich formula refreshes skin and protects against razor irritation. They are formulated with soothing Aloe-Vera, this rich foam is mild on skin and helps guard against irritation. One variant is a creamy formula featuring palm extract to hydrate and moisturize skin. This cream in a long thin tube is very easy to use. As you just put onto your face and use your shaver and it will get all your stubbles of your face leaving it nice and smooth The Price of each of these products is mentioned with size of the pack in the table below GODREJ:- Godrej is the domestic brand of shaving cream for Indian market. Recently Godrej has invested heavily for the expansion in this market. They have bought a shaving cream manufacturing and marketing company in South Africa and are looking forward to some other alliances for the presence in global market. The shaving cream from Godrej is among the lowest priced shaving cream in the market. It is targeting the price sensitive customer in the Indian market. But the quality of the product is satisfactory in spite of its near about half the price than its competitors. Although, variants are few in terms of size, fragrance and packaging, it is still in the shopping list of many consumers. Godrej is a domestic brand of shaving cream and now it is looking to expand in the global. Audience situation Before launching any product we have analysis who are our customers and other factors like their income criteria as my product is my product is shaving cream. we are focusing on every class people, so, we will be providing services on the basis of their status. Each class people have their own way of living according to their income . so we will provide services according their income, taste, preference. Product situation:- Involves what is the quality of our product and product benefits to the customers, why peoples buy this product. Following steps comes under it. Quality of the product is very important factor for customer it over comes the problem why they buy this shaving cream so we maintain the quality of the shaving cream according to the set standards of the government and we are provide superior quality product at affordable prices. Packaging another point for tapping the customer is to design the out look(packing) of the product in this way customer attract towards it. This is clear from the AYRULITTE after shave packing SWOT ANALYSIS:- Strength Better quality Special formulation Affordable price Effective promotion strategy weakness New in market. Poor distribution challenge. Mainly focused on youth. Opportunity:- Large market High growth Constant demand Can be produce various related product aftershave Threats Tough competition from market leaders Bargaining power of suppliers New entrance Large number of substitute products available Determine a problem or opportunity: After situational analysis next step is to identify the problem or opportunities concerning communications To understand the buying intention of shaving cream and foam users and analyze the effect of non-attribute factors. To understand the brand loyalty of customers towards shaving cream/foam/gel Identify the parameters that play the most important role in a consumers choice of buying shaving cream/gel. Main objective for determine opportunity:- What is the inter-brand recall of shaving cream/gel/foam brands and their existing image in the consumers mind? What is the effect of non-attribute factors on the purchasing decision of shaving gel/foam? How strong is the brand loyalty of customers towards shaving cream/gel/foam? What are the factors that play the most important role in a consumers choice of buying shaving cream/gel/foam? Determine the communication objectives Communication objectives flow from marketing objectives. As we are new entrant in the market there for my main communication objectives are shown below. To aware peoples about over the new brand giving better quality products with reasonable prices. Creating image in the mind of the customers by using proper media. (Advertising, news paper) Sales promotion. Budget analysis:- The very important step for a company is to prepare a budget to estimate about their expenses and how much cost we are incur in which involves all the expenses on advertisement to promote the product. I have plan to invest Rs. 20cr. And its detail showed below. Promotion IMC strategies:- After deciding about Budget we have to plan how our message is convey to the target audience for that we have to follow certain things like Target audience: means to whom this product is target for that firstly we have to analysis about Market segmentation, Targeting, Positioning (STP) Segmentation:- Market segmentation is the process of dividing a total market into market groups consisting of people who have relative similar product needs, there are clusters of needs. The method of identifying a group of consumers, within abrader market, that has similar characteristics and needs. Segments can be identified by examining demographic Psychographic, and behavioral differences. In the shaving cream market there exist different categories of customers who have different needs and are willing to pay different amount for the product that meets their demand. Introduction of shaving cream would help AYRULITTE identify the needs of the customers and take advantage of the segment which has not yet been targeted by the company. Price sensitivity, importance of attributes, point of purchase decision makers and customers influenced by additional features are the factors on which we will segment the shaving cream market. Market segmentation according to geographical areas. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. The company further differentiate the geographical segments according to Socio Economic Cluster (SEC) i.e. education and Income. Targeting:- Targeting means to which segment we are targeting means in segmentation we are divide market into different categories out of these to segment this shaving cream focus. The target market has been identified as the customers who are concerned about the attributes of the shaving cream but are not willing to shift from the current price band to a higher price band As we know urban and sub urban middle class and rural poor people are the largest part of Indian population. Acc. To a research in India reveals that urban rich people are more likely to buy imported and expensive products. Moreover rural poor people tend to buy cheap products even without evaluating its quality. However urban and sub urban upper middle and middle class people tend to buy affordable and quality products. AYRULITTE shaving cream is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. Positioning:- Positioning refers to how customers think about proposed and/or present brands in a market. In which we analysis how customers thinks about offerings in the market. As we are new entrant in this sector there is intense competition provide by competitors so For creating good position in the buyers mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers mind as the best quality shaving creams. A great positioning strategy adapted by AYRULITTE shaving cream reference to its packaging, fragrances and product designing. For men having AYRULITTE image. Mainly focus on youth. In saloons hairdressers So we can say that positioning means creating image in the mind of the customer. Thats why at first we analysis the market and after that apply positioning strategy. As shown below firstly we have to prepare Marketing plan and set marketing objective and strategies. The IMC model consists with marketing Mix elements communication mix elements. MARKETING MIX:- As shown above in IMC model integrated marketing consists with the 4 marketing mix elements which are also known as 4ps of marketing these are shown below. Product Price Place Promotion PRODUCT :- Involve various products in which company deals AYRULITTE has a range of shaving products for different types of skins and user requirements. AYRULITTE is manufactured by imported raw materials like sodium soap, glycerol and different extracts according to flavors. Taking into account the convenience of its customers, the company manufactures all flavors of shaving cream in three different sizes, 40gm, 80gm and 120gm. PRODUCT RANGE:- Shaving cream Shave gel Foam After shave cooling gel After-shave balm splash Price :- Price is main thing which we have to decide to for tapping our customer we have affordable pricing strategy at which every segment of the population by it. Prices of the products are set according to the competitors. AYRULITTE has 6 product variants of shaving gel/foam for the Indian market. PLACE: Place refers to the distribution network from where customers buy these products. The distribution network of AYRULITTE is very robust. The distribution network is a combination of own network and that of a franchisee from the customers buy the products. The distribution network follows a hub .The hubs are the 20 cities. These cities are managed by the exclusive distributors in those cities. Every city has only one franchisee distributor. Each franchisee distributor has his own set of employees working for him. The distributor also manages his own fleet costs to supply to the retailers. Distribution Distribution Network:- PROMOTION:- As we know promotion is the main part for the success of any company so I am mainly focus on this part AYRULITTE has extensive promotion campaign for the Indian market. Promotion may be defined as the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service. Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinate with the rest of the marketing mix, particularly product/brand decisions, so that it may Effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are:- Advertising Personal Selling Sales Promotion, and Publicity Advertising is the paid form of promotion Advertisement is a mass communicating of information Newspapers and magazines. On radio and television broadcasts Direct mail Web site. By sponsorship. ADVERTISEMENT ON TV:- The advertisement that I have chosen is AYRULITTE shaving cream It urges its customers to look thought the practical, easy and confident usage of product. The copy itself says the very imp moments .i.e. Marriage play imp role and anybody would want it to happen without any hassle. The usage of product which is hassle free and very convenient conveyed thought this commercial very effectively with the help of little humor in to it. Any common man can identify connect himself with message and the way its been presented to him. Other strategies Push Approach: We would offer pack 5 razors with AYRULITTE Shaving Cream (Priced at Rs 50) weight 80gm. This strategy helps to take intention of the customer towards the products. And with help of this we will create brand image in the mind of the customers. Pull Approach: Our advertisement has to entice the target consumer the aspiring consumer who comes from the middle and lower middle class and gives importance to attributes but is also price sensitive. Our target consumer is widespread throughout the country- rural, urban. From over advertisement we show this will helps us to enhance awareness of over product through out the country.