Transcendent Life Review Essay Example

Transcendent Life Review Paper Essay on Transcendent Life By Didier Van Kovelart I always expect some extraordinary stroke in the book, unaccustomed to mass consciousness, whether it is the cloning of Christ, the love of porn star, wrestling with his counterpart. In this book, the author also began with a few non-standard, even though we already know the course, namely the devitalization of the protagonist. The book begins with the words: Â «I died at seven oclock in the morning. the heros body is really dead, but in the soul remains with the body and began to contemplate what is happening after his death, and at the same time to analyze the events of his life, We will write a custom essay sample on Transcendent Life Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Transcendent Life Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Transcendent Life Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer as well as the lives of their loved ones. Sam hero I did not like, once a weak man, who during his life could not rebuild their lives, was not understood by his wife, was not like a son, and entangled in the fight against wasteland bourgeois perception he found a temporary rest in the open arms of the young mistress arabki. The idea that Van Kovelart keeps behind the scenes, because this right is not written, it looks something like this: People, as long as you are alive, look around you, hug your loved ones feel your love for him. The majority in order to understand such a need does not die, but the hero realizes that he still loves his wife after the death of that sons school problems, and that the boy still could find podhod- only hovered over them, disembodied spirit, getting into their brains, watching them all from. Sometimes it was not bad witty replicas, a pity that there were very few. Funny situations napr.notarius publicly reads the will, which says that Jack (the name of the soul in his lifetime) asks to be buried in a coffin-fantasy, which is a masterpiece of Ghanaian wood carving and has the shape of a fish with fins that the wife asks otpilis in due to the fact that the tomb does not fit into the grave. still, the book made me bored, because may not be a bad idea, killing hero, force him to comment on what is happening, actions and behavior of people after his departure from life. But, with all this, Kovelart of this topic did not comedy, but in vain, the idea was the basis for the view of the French heartland, with its hardware stores, family problems Jacques and Fabeny, their son, pesky pustozvonok neighbors, lovers, friends, unrealistic expectations of life in general. In general, any God you nor Archangels, nor the Last Judgment, but only a philistine problemki. Oh, sorry

Working with children of incarcerated parent Essays

Working with children of incarcerated parent Essays Working with children of incarcerated parent Essay Working with children of incarcerated parent Essay Parental incarceration is a plague in the modern day society. Millions of children in the United States of America have at least one parent in prison and millions more have experienced the incarceration of one of their parents in their lifetime. Parental incarceration has several adverse effects in the lives of these children. These children experience problems in school, drug abuse, join mobs or gangs and they eventually become delinquent. This paper explores and discusses the problems that the children face and how to manage the trauma of an incarcerated parent. STATISTICS America has over two million children with at least one parent in jail; this estimate to about two out of every a hundred children is directly affected. In 1999 it was estimated that 721,500 of State and Federal prisoners were parents to 1,498,800 children under age 18. Twenty two percent of all minor children with a parent in prison were under 5 years old. Prior to admission, less than half of the parents in State prison reported living with their children. Of those who lived with their children forty four percent were fathers, while sixty four percent were mothers (Wright and Seymour, 2000). EFFECTS OF PARENTAL INCARCERATION ON THE CHILDREN There is a correlation between parental incarceration and child behavior; parental incarceration poses a great hindrance to a child’s social, psychological and emotional development. Children become traumatized by the incarceration of their parents; this trauma is characterized by confusion. They fail to understand their parent’s actions as the young ones don’t understand how the judicial system works. Children from the ages of 7-11 tend experience anger and sadness some children experience health problems as well as phobias such as fear of darkness among others (Mumola, 2000). Trauma further interferes with a child’s control of emotions and makes them unable to deal with future emotional traumas. Due to the absence of a parent, a child faced with the social stigma of paternal incarceration will often also encounter embarrassment and shame, which may in turn further inhibit the ability of the child to adequately adjust to the anxieties resulting from the separation through incarceration (Arditti, 2003). Prolonged embarrassment promotes depression and withdrawal from social interactions. Parental incarceration leads to family disruptions such as separation from siblings, especially when the children end up in foster homes. Sibling separation results in the feeling of loneliness among the children causing them to become withdrawn and the children are stressed due to the change in caregivers. When both parents are incarcerated or one of the parents is unavailable while the other is incarcerated, the child ends up in the custody of a friend of the family or a relative or most of them end up in foster homes. This is stressful when the care given by the new guardians is not as good as the care they received from their parents. It is a well known fact that children are likely to do better as functional members of society when they are brought up by both of their parents. Furthermore, the children may at times lack financial support which results in poverty. Desperation for money may lead the children to crime and prostitution (McMahon, 2002). Although children are affected by the separation resulting from parental incarceration, some sociologists argue that these social emotional problems evident after parental incarceration are mainly a result of pre-incarceration faulty parental structures. Faulty parental management practices such as child abuse, both verbally and physical best predict a child’s behavior (Johnson Waldfogel, 2002). Other researchers agree but claim that the children of incarcerated parents are more at risk to have these social and emotional problems than the children of parents who were not incarcerated (Arditti, 2003). Other studies further show that incarceration of the father encourages the child to act out more than maternal incarceration. This behavior is observed after incarceration of the parent regardless of whether the child had similar problems prior to incarceration of the parent. CARE OF CHILDREN WITH INCARCERATED PARENTS Children with parents in prison are a responsibility to the society in general. Society should realize that these children may be grieving and they should learn to be patient with them. When one parent goes to prison it is the responsibility of the remaining parent to take care of the children this is stressful for the parent in terms of time management and finance, however this should not discourage them to do as much as they can. It has been observed that incase of paternal incarceration mothers are likely to leave their jobs because they become overburdened by the work of taking care of the children even though they will be facing financial difficulties at the time. This leads the family to rely on government assistance. The family has to get used to the new lifestyle and this becomes stressful for the children and this could further hinder the child’s development (Arditti, 2003). In some extreme circumstances, the children become accustomed to a life of assistance and reli ance and hence, involuntarily or otherwise, lead a similar life themselves. Incase the other parent is unavailable, the nearest relative takes custody of the children. Â  If there is no one to take care of the children they become the responsibility of the state. The social services department takes control of them. It is the duty of the social welfare to workers ensuring all children have a safe, permanent home, one that maintains and promotes their well-being. The guardian should try to alleviate the child’s uncertainty by explaining to them what has happened to their family. The guardian should reassure the child that life hasn’t come to an end with the incarceration of the parent. The guardian should preserve the honor of the parent such that the child still respects his parent regardless of his or her past actions. PARENTS IN PRISON Understanding parents in prison is important in helping a child progress from the trauma of incarceration of a parent. Building a relationship with the parent is difficult for a person managing a child whose parent has been incarcerated. A large number of people in prison are parents; approximately fifty six percent of these prisoners are parents to minors. The population of incarcerated parents is growing. The population for women is growing faster than the male population. The male population is growing by 6.6% while the female population is growing by 8.5% (Wright Seymour 1990). Since the mother is considered to be the primary care giver, the re has also been an increase in the number of children in foster care. Most fathers are incarcerated because violence while the mothers are jailed for drug trafficking and fraud (Mumola, 2000). Most of these parents are serving long sentences. Some of these parents further suffer from a mental condition. It should also be noted that substance abuse is a very big problem to the parents serving jail term. 85% of these parents in jail abuse drugs. REUNIFYING FAMILIES AFTER PARENTAL INCARCERATION Ideally, after a parent is incarcerated the family should go through a counseling session, in reality this is difficult as the parents are unstable at the time, both psychologically and financially. Most of them don’t have any support system and find it difficult to cope with the ‘outside life.’ Returning the child to the parent soon after the release of the parent is not good because of the parent’s instability. Returning the child to the parent soon after release also stresses the parent and demoralizes him from stabilizing himself. CONCLUSION Parental incarceration has a lot of negative effects on the children that is evident throughout their lifetime. Childhood is a very sensitive stage in a person’s development hence it is crucial that a child has a very stable environment. The most important thing to do is to assure the children that their parents are absent not because of something bad or wrong that the children did. This is to help them overcome the guilt that tends to riddle these children. It then becomes the responsibility of the society as a whole to help in the development of children. It is necessary that the members of society are patient with them and help them in all the ways possible so that they overcome the trauma.

History paper Essay Example | Topics and Well Written Essays - 1750 words

History paper - Essay Example This time, though, the rising urban class of shopkeepers and artisans, known as the bourgeoisie, continued the struggle, focusing it against the noble landowning class that had traditionally been the support of the monarchy. With the bourgeoisie success, the noble class was pulled down, the king along with it as its figurehead, and replaced by the First Republic. In many ways, the search for the reasons and participants can be found in the theories brought forward by Karl Marx, such as in the popular protest movements of the day which provide a more accurate view of both how the monarchy lost its favor and who was most in control of the political and social changes that were happening in those years. French society at the time of the Revolution was very similar to most of the other countries of Europe of the period in that it had an absolute monarchy that followed much the same pattern of rule that had been established by Louis XIV in the early 1700s. As a part of this system, there was an aristocratic class that held most of the status and wealth of the nation in a feudal-type system and a merchant class called the bourgeoisie that, at times, held enough wealth to rival the nobles, but had none of the political clout. There was â€Å"a vast peasantry accounting for one in seven or one in eight of the population, most of who were legally free but bound to their seigneur †¦ by a myriad of services and obligations surviving from the medieval past. †¦ And, in cities, †¦ a great urban population of innumerable crafts and occupations, for the most part poor and depending for survival on cheap and plentiful bread† (Rude 1995). What made France different from thes e other countries that shared so many attributes was the fact that the French bureaucracy had been allowed to gain enough wealth to make them independent of the crown that had given them such

Stem cell research and should it be federally funded Paper

Stem cell and should it be federally funded - Research Paper Example The present enthusiasm over prospective stem cell-produced remedies radiates from the new innovations of genetic biology. Though one cannot forecast the results from basic research, there is enough information available to suggest that a good deal of this enthusiasm is justified. This enthusiasm is not shared by those of the religious right. This faction is opposed to embryonic stem cell research which they claim as immoral and characterize as devaluing human life, much the same as does abortion, drawing a link between the two. This discussion will provide a brief overview of stem cell research and its benefits to society, the debate surrounding the issue and the arguments for continued research. Embryonic stem cells possess the ability to restore defective or damaged tissues which would heal or regenerate organs which have been adversely affected by a degenerative disease. Cell therapy has the very real potential to provide new cures for diabetes, cancer, kidney disease, macular deg eneration, multiple sclerosis and many other kinds of diseases. Cell therapy has also demonstrated a great potential to help repair and regenerate spinal cord injuries which would help paralyzed patients recapture lost body functions. The possibilities are limitless including greatly advancing the human lifespan because aging organs could be replenished. â€Å"We may even have the ability one day to grow our own organs for transplantation from our own stem cells, eliminating the danger of organ rejection.† 1 The three main objectives given for pursuing stem cell research are obtaining vital scientific information about embryonic development; curing incapacitating ailments and for testing new drugs instead of having to use animals. The scientific techniques for obtaining stem cells could lead to unparalleled advances and even cures for these and other ailments. It has been substantiated from animal research that stem cells can be differentiated into cells that will behave appr opriately in their transplanted location. For example, the transplantation of stem cells following treatments for cancer has found much success for many years. There are numerous potential sources. The first is bone marrow stem cells. This type of stem cell is probably the most recognized of the stem cells. It has been used routinely to treat a variety of blood and bone marrow diseases, blood cancers and immune disorders. Leukemia is the most recognized disease that has been treated with a bone marrow transplant. New evidence suggests that bone marrow stem cells may be able to differentiate (the process by which an unspecialized cell acquires the features of a specialized cell) into cells that make up tissues outside of the blood such as liver and muscle. 2 The second type of stem cell is the adult stem cell. An adult stem cell is thought to be an undifferentiated cell, found among differentiated cells in tissues or organs. These cells can renew themselves and can differentiate to b ecome some or all of the major specialized cells types in the tissue and muscle it resides in. The primary function of this type of stem cell is to maintain and repair the tissue in which they reside. Because there are a very limited number of adult stem cells in each tissue coupled with their limited capacity to divide; making generation of large quantities of these cells is

Victorias Secret and Womens Sexuality In-store Essay

Victorias Secret and Womens Sexuality In-store - Essay Example While essentialism states that men and women are inherently different and that women’s different physical form make them suitable for certain functions, constructivism counters this by claiming that sexuality arises out of the beliefs and attitudes governing religion and culture (Houston). Although the biological differences between the genders are present, social constructivism has a great role to play in how women are ‘perceived’ as sex objects as suggested by Victoria’s Secret’s use of space. This perception is reflected in the company’s store design and layout. The design team’s rejection of the conventional candy box color scheme of pink and gold colors was based on the premise that the company’s dominant color (pink) was being overused. The use of the ‘pink’ theme across its store is dominant which reasserts the stereotypical association of this color with women. Nevertheless, the need to tone down the pink col or is apparent by the use of black and cream colors with the use of flashing pink lighting in-store displays. Therefore, the overwhelming use of the pink color has been made subtle by the use of black and cream colors. This is not because the company attempts to divulge from its primary market of women. The color scheme has been altered to include black and cream to make the already pink merchandise â€Å"pop out†. GENDER SOCIALIZATION suggests how humans learn appropriate behavior with respect to their gender (Shaw and Lee). This follows that women are expected to maintain their physical beauty to remain acceptable in society. Women’s worth in society is often reflected in how ‘beautiful’ they are perceived by society, unlike men whose worth does not depend on their beauty (Shaw and Lee). This is often referred to as DOUBLE STANDARDS. This concept has been used by Victoria’s Secret which uses glamorous images of women throughout its store so that w omen feel they will look like those idealized images after wearing those products. A small fraction of women who are physically attractive are used throughout in-store photography which reflects the stereotypical belief that a woman’s worth is through her body and attractiveness. This is linked to the OBJECTIFICATION of women whereby their bodies are considered separate from the context (Shaw and Lee). This, in turn, is closely tied to the fragmentation of women when their bodies are separated from their personalities and are thought to represent the woman. The way in which specific body parts are highlighted in the photography reflects how the woman as a whole is discarded and how women are considered as objects that can be touched, â€Å"ogled† or even bought. The focus on specific parts such as breasts and other genital organs in these ads is reflective of the SURGERIES including VAGINAL SURGERIES that women undergo in the name of beauty. Only younger models are use d in stores which suggest that as women grow old they lose their sexuality and beauty and can, therefore, be discarded.

Marketing Plan and Analysis of Shaving Cream

Marketing Plan and Analysis of Shaving Cream The shaving cream Introduction :- Shaving cream is a substance that is applied to the face or wherever else hair grows, to provide lubrication and avoid razor burn during shaving. Shaving cream is often bought in a spray can, but can also be purchased in tubs or tubes. Shaving cream in a can is commonly dispensed as a foam or a gel. Creams that are in tubes or tubs are commonly used with a shaving brush to produce a rich lather The cream itself commonly consists of a mixture of oil, soaps, surfactants, and water or alcohol, manufactured under carefully controlled conditions to ensure proper pH and consistency. Introduction to topic:- In this term paper my topic is shaving cream. In this I prepare the IMC plan for the shaving cream and analysis various competitors and develop various strategies to promote this brand. Various steps taken by me to promote by product are shown below:- Situational analysis. Determine opportunity. Determining communication objectives. Decide about budget. Develop IMC strategies to promote my product. Vision of the company The companys vision is to build total brand value by innovating to deliver consumer value and customer relationship faster, better and more effectively than its competitors. This vision statement has led to the development and introduction of various newer products especially in male division and adoption of a more customer oriented approach. Provide better quality products with affordable prices. Basic strategies of AYRULITTE:- Innovate. Heavy promotions and advertising. Brand extensions. Launching innovative and superior products. Events Sponsorship (cricket, soccer, tennis) IMC plan:- (Integrated Marketing Communication) IMC has become a very popular trend at present time. It is a management concept that brings together all the tools of marketing communication to send consistent message to target audience. Consumers wants and needs should be the main focus of the program. Steps comes under IMC planning Situational Analysis:- Before launching our product we have need to collect some information about the current market situation means what trend is going on in the market and what is preference of the customers at present their taste etc. Situational analysis provides a history of the IMC functions and an assessment of the environment. Several factors must be considered in the situational analysis. The company or organization for which the IMC plan is being created must be analyzed. The environment in which this organization operates must be understood and detailed. A market and consumer behavior analysis must be completed. Further, you must understand the competitors. External Environment analysis:- In which we analysis about the polices of Government for launching this product. In which analysis that The Governments continued focus on liberalization; trade friendly policies and improvement in infrastructure have resulted in a steady inflow of global investments into the Indian market which has again resulted in higher income levels due to increased employment opportunities and sustained economic boom. Thus, it can be said that due to higher income elasticity of demand, demand for personal grooming products are expected to grow at a rate higher than the rise in income levels of people. However, since the market is still driven largely by price and not quality (typically in rural markets and smaller towns), consumers might not value the potential benefit of paying higher prices for better and safer products. Competitors Analysis:- As i am introducing new brand of shaving cream so it is very necessary for me to collect the information about my competitors and about their products and their competitive strategies .so major competitors in this sector are shown below. Competitors analysis COLGATE PALMOLIVE : Colgate-Palmolive has three products in the shaving cream/gel/foam segment. Palmolive shaving creams are enriched with revitalizing sea minerals, this rich formula refreshes skin and protects against razor irritation. They are formulated with soothing Aloe-Vera, this rich foam is mild on skin and helps guard against irritation. One variant is a creamy formula featuring palm extract to hydrate and moisturize skin. This cream in a long thin tube is very easy to use. As you just put onto your face and use your shaver and it will get all your stubbles of your face leaving it nice and smooth The Price of each of these products is mentioned with size of the pack in the table below GODREJ:- Godrej is the domestic brand of shaving cream for Indian market. Recently Godrej has invested heavily for the expansion in this market. They have bought a shaving cream manufacturing and marketing company in South Africa and are looking forward to some other alliances for the presence in global market. The shaving cream from Godrej is among the lowest priced shaving cream in the market. It is targeting the price sensitive customer in the Indian market. But the quality of the product is satisfactory in spite of its near about half the price than its competitors. Although, variants are few in terms of size, fragrance and packaging, it is still in the shopping list of many consumers. Godrej is a domestic brand of shaving cream and now it is looking to expand in the global. Audience situation Before launching any product we have analysis who are our customers and other factors like their income criteria as my product is my product is shaving cream. we are focusing on every class people, so, we will be providing services on the basis of their status. Each class people have their own way of living according to their income . so we will provide services according their income, taste, preference. Product situation:- Involves what is the quality of our product and product benefits to the customers, why peoples buy this product. Following steps comes under it. Quality of the product is very important factor for customer it over comes the problem why they buy this shaving cream so we maintain the quality of the shaving cream according to the set standards of the government and we are provide superior quality product at affordable prices. Packaging another point for tapping the customer is to design the out look(packing) of the product in this way customer attract towards it. This is clear from the AYRULITTE after shave packing SWOT ANALYSIS:- Strength Better quality Special formulation Affordable price Effective promotion strategy weakness New in market. Poor distribution challenge. Mainly focused on youth. Opportunity:- Large market High growth Constant demand Can be produce various related product aftershave Threats Tough competition from market leaders Bargaining power of suppliers New entrance Large number of substitute products available Determine a problem or opportunity: After situational analysis next step is to identify the problem or opportunities concerning communications To understand the buying intention of shaving cream and foam users and analyze the effect of non-attribute factors. To understand the brand loyalty of customers towards shaving cream/foam/gel Identify the parameters that play the most important role in a consumers choice of buying shaving cream/gel. Main objective for determine opportunity:- What is the inter-brand recall of shaving cream/gel/foam brands and their existing image in the consumers mind? What is the effect of non-attribute factors on the purchasing decision of shaving gel/foam? How strong is the brand loyalty of customers towards shaving cream/gel/foam? What are the factors that play the most important role in a consumers choice of buying shaving cream/gel/foam? Determine the communication objectives Communication objectives flow from marketing objectives. As we are new entrant in the market there for my main communication objectives are shown below. To aware peoples about over the new brand giving better quality products with reasonable prices. Creating image in the mind of the customers by using proper media. (Advertising, news paper) Sales promotion. Budget analysis:- The very important step for a company is to prepare a budget to estimate about their expenses and how much cost we are incur in which involves all the expenses on advertisement to promote the product. I have plan to invest Rs. 20cr. And its detail showed below. Promotion IMC strategies:- After deciding about Budget we have to plan how our message is convey to the target audience for that we have to follow certain things like Target audience: means to whom this product is target for that firstly we have to analysis about Market segmentation, Targeting, Positioning (STP) Segmentation:- Market segmentation is the process of dividing a total market into market groups consisting of people who have relative similar product needs, there are clusters of needs. The method of identifying a group of consumers, within abrader market, that has similar characteristics and needs. Segments can be identified by examining demographic Psychographic, and behavioral differences. In the shaving cream market there exist different categories of customers who have different needs and are willing to pay different amount for the product that meets their demand. Introduction of shaving cream would help AYRULITTE identify the needs of the customers and take advantage of the segment which has not yet been targeted by the company. Price sensitivity, importance of attributes, point of purchase decision makers and customers influenced by additional features are the factors on which we will segment the shaving cream market. Market segmentation according to geographical areas. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. The company further differentiate the geographical segments according to Socio Economic Cluster (SEC) i.e. education and Income. Targeting:- Targeting means to which segment we are targeting means in segmentation we are divide market into different categories out of these to segment this shaving cream focus. The target market has been identified as the customers who are concerned about the attributes of the shaving cream but are not willing to shift from the current price band to a higher price band As we know urban and sub urban middle class and rural poor people are the largest part of Indian population. Acc. To a research in India reveals that urban rich people are more likely to buy imported and expensive products. Moreover rural poor people tend to buy cheap products even without evaluating its quality. However urban and sub urban upper middle and middle class people tend to buy affordable and quality products. AYRULITTE shaving cream is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. Positioning:- Positioning refers to how customers think about proposed and/or present brands in a market. In which we analysis how customers thinks about offerings in the market. As we are new entrant in this sector there is intense competition provide by competitors so For creating good position in the buyers mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers mind as the best quality shaving creams. A great positioning strategy adapted by AYRULITTE shaving cream reference to its packaging, fragrances and product designing. For men having AYRULITTE image. Mainly focus on youth. In saloons hairdressers So we can say that positioning means creating image in the mind of the customer. Thats why at first we analysis the market and after that apply positioning strategy. As shown below firstly we have to prepare Marketing plan and set marketing objective and strategies. The IMC model consists with marketing Mix elements communication mix elements. MARKETING MIX:- As shown above in IMC model integrated marketing consists with the 4 marketing mix elements which are also known as 4ps of marketing these are shown below. Product Price Place Promotion PRODUCT :- Involve various products in which company deals AYRULITTE has a range of shaving products for different types of skins and user requirements. AYRULITTE is manufactured by imported raw materials like sodium soap, glycerol and different extracts according to flavors. Taking into account the convenience of its customers, the company manufactures all flavors of shaving cream in three different sizes, 40gm, 80gm and 120gm. PRODUCT RANGE:- Shaving cream Shave gel Foam After shave cooling gel After-shave balm splash Price :- Price is main thing which we have to decide to for tapping our customer we have affordable pricing strategy at which every segment of the population by it. Prices of the products are set according to the competitors. AYRULITTE has 6 product variants of shaving gel/foam for the Indian market. PLACE: Place refers to the distribution network from where customers buy these products. The distribution network of AYRULITTE is very robust. The distribution network is a combination of own network and that of a franchisee from the customers buy the products. The distribution network follows a hub .The hubs are the 20 cities. These cities are managed by the exclusive distributors in those cities. Every city has only one franchisee distributor. Each franchisee distributor has his own set of employees working for him. The distributor also manages his own fleet costs to supply to the retailers. Distribution Distribution Network:- PROMOTION:- As we know promotion is the main part for the success of any company so I am mainly focus on this part AYRULITTE has extensive promotion campaign for the Indian market. Promotion may be defined as the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service. Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinate with the rest of the marketing mix, particularly product/brand decisions, so that it may Effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are:- Advertising Personal Selling Sales Promotion, and Publicity Advertising is the paid form of promotion Advertisement is a mass communicating of information Newspapers and magazines. On radio and television broadcasts Direct mail Web site. By sponsorship. ADVERTISEMENT ON TV:- The advertisement that I have chosen is AYRULITTE shaving cream It urges its customers to look thought the practical, easy and confident usage of product. The copy itself says the very imp moments .i.e. Marriage play imp role and anybody would want it to happen without any hassle. The usage of product which is hassle free and very convenient conveyed thought this commercial very effectively with the help of little humor in to it. Any common man can identify connect himself with message and the way its been presented to him. Other strategies Push Approach: We would offer pack 5 razors with AYRULITTE Shaving Cream (Priced at Rs 50) weight 80gm. This strategy helps to take intention of the customer towards the products. And with help of this we will create brand image in the mind of the customers. Pull Approach: Our advertisement has to entice the target consumer the aspiring consumer who comes from the middle and lower middle class and gives importance to attributes but is also price sensitive. Our target consumer is widespread throughout the country- rural, urban. From over advertisement we show this will helps us to enhance awareness of over product through out the country.

Analysis of History :: American America History

Analysis of History "History is the memory of things said and done. Every man is a historian." I agree that history includes everything said and done, to a certain extent. There are levels of history. The relevance to each individual's life determines the significance and importance of the certain event. Also, it should only be studied, perhaps, if the event has a certain impact on the person who is studying it. If an action proved to be important to an individual in the present or the future, that incident would be a sort of personal history. If it were meaningful to a large group of people, it would be a less individual kind of history. The type of history that is commonly taught is the less personal kind. History teachers think that this kind of national history has more relevance to each person's life than the more individual events. However, sometimes the personal events are more important and leave a bigger impact on an individual than the national history. In one dictionary, history is defined as "a written account of events, particularly of those affecting a nation, institution, science, or art..." I think that this definition of History completely counteracts the original quote. In my opinion, if one were to do something that only effected himself, it would still be history. It would not have that big of an impact on the world, but to that person, it could have been very influential. Another definition of history says that it " is a methodical record of important events which concern a community of men." Once again, in my opinion history does not have to effect a community of men in order for it to be important or significant. Also, history does not have to be written in order for it to be relevant or to have an impact. Even a simple story passed from generation to generation with clues from the past is a form of history. If one were to write that cavemen had three legs, it would not make it history. Whether it is written or not does not affect the truth and facts of the situation. I agree that history is simply just the memory of past events. The remembrance of an occurrence shows that it is relevant enough to be remembered. It is important that a historical event is remembered the same by all.

Business Law Text Notes Essay

Nature of Crimes Crimes are public wrongs- acts prohibited by the state or federal government. Typically classified as a felony or a misdemeanor: Felony- A serious crimes such as murder, sexual assault and involve significant moral culpability on the offender’s part. These are punishable by lengthy prison sentences, fines, loss of voting rights, revoking of professional licenses. Misdemeanor- A lesser offense such as disorderly conduct or battery resulting in minor physical harm to the victim. These usually involve much less moral culpability by the offender than those of felony offenses. Punishable by lesser fines and confinement in prison. Purpose of the Criminal Sanction Under the utilitarian view people believe that prevention of socially undesirable behavior is the only purpose of criminal penalties. This goal of prevention includes three major components: deterrence, rehabilitation, and incapacitation. Deterrence- Under this theory threat or imposition of punishment deters crimes in two ways: 1. Special Deterrence- when punishment of an offender deters him from committing further crimes 2. General Deterrence- when punishment of a wrongdoer deters other from committing similar offenses Factors influencing the effectiveness of deterrence are: 1. Likelyhood crime will be detected 2. That detection will be followed by prosecution 3. That Prosecution will result in conviction 4. The severity of the punishment is a key factor Rehabilitation- Involves changing offenders attitudes or values so they are less inclined to commit future offenses. Incapacitation- Incarcerating offenders so they are less likely to commit crimes while imprisoned. Essentials of Crime To convict a defendant of a crime the government must: 1. Demonstrate his alleged acts violated a criminal statute 2. Prove beyond a reasonable doubt that he committed those acts and 3. Prove that he had the capacity to form a criminal intent Crimes are statutory offenses. A behavior is not a crime unless congress or state legislature has criminalized it. Constitutional Limitations on Power to Criminalize Behavior The US Constitution prohibits ex post facto criminal laws. This means that to be illegal the offenders act must have been illegal at the time of the offense and the penalty imposed must be the one provided for at the time of her offense. Equal Protection Clause This prohibits criminal statutes that treat certain persons of the same class or arbitrarily discriminate among different classes of people. -The Eighth Amendment of the Constitution forbids cruel and unusual punishment Proof Beyond a Reasonable Doubt Fundamental safeguard is a defendant is innocent until proven guilty or the presumption of innocence. The Due Process Clauses require the government to overcome this presumption by proving all charges beyond a reasonable doubt. Defendant’s Criminal Intent and Capacity Most serious crimes required mens rea or criminal intent as an element. Proof that the defendant had the capacity to form the required criminal intent is a prerequisite of criminal responsibility. Criminal law recognizes three types of incapacity: intoxication, infancy, and insanity. Criminal Procedure Criminal Prosecutions: An Overview -Persons arrested for allegedly committing a crime are taken to the police station and booked. -Booking is an admin procedure for recording the suspect’s arrest. -After the booking police file an arrest report with the prosecutor who decides whether to charge the person with an offense -If she decides to prosecute she prepares a complaint -The suspect is then taken to the judge for an initial appearance. During this appearance the judge informs the suspect of the charges against him and outlines the suspect’s constitutional rights. -In the case of a felony charge there is an additional preliminary hearing where the prosecutor must present enough evidence to determine probable cause that the suspect committed the felony. -If probable cause exists the judge binds over the suspect for a trial in the appropriate court -After the bindover the formal charge against the defendant is filed with the trial court -The formal charge consists of either an information filed by the prosecutor or an indictment returned by a grand jury -Once an information or indictment is filed an arraignment occurs where the defendant is brought before the court, informed of the charges and asked to enter a plea. -The defendant may plea guilty, not guilty or nolo contendere, which means the defendant does not contest the charges but does not admit guilt -Once the plea is entered the defendant chooses what type of trial that will take place. Persons accused of serious crimes for which incarcerations for more than six months is possible have a right to jury trial or he can waive his right and have a bench trial, judge only. Role of Constitutional Safeguards The Bill of Rights and the first 10 Amendments to the US Constitution set forth rights of criminal defendants Fourth Amendment Protects people from arbitrary and unreasonable governmental violations of their privacy rights. -Against unreasonable search and seizure without probable cause Reasonable Expectation of Privacy 4th Amendment only protects people from search where there is a reasonable expectation of privacy. Warrant Requirement and Exceptions The court held that searches without warrants are unreasonable. Exclusionary Rule Evidence seized in an illegal search without a warrant is inadmissible in court and any information obtained during an illegal search that leads to a later discovery is inadmissible in court as well. The USA Patriot Act A statute that gave the government a broad ranging freedom to conduct searches of property, internet activity, bank accounts and other activities that used to require a warrant. The Fifth Amendment This amendment protects against compelled testimonial self-incrimination by establishing no person shall be compelled in any criminal case to be a witness against himself. This prevents government coercion of a suspect into making self-incriminating statements. Miranda Rights- a fifth amendment right which requires police to inform suspects before interrogating them their rights to remain silent and have an attorney present. Production of Records The fifth amendment protects people against compelled production of their private papers. However, this is not the case for corporations, since corps do not enjoy 5th amendment rights corporations and corp officers must present business records. Double Jeopardy A 5th amendment provision that states someone can not be tried twice for the same offense. Sixth Amendment Entitles defendant’s to a speedy trial by an impartial jury and gurantees them the right to cross examine the witnesses against them. Also provides the defendant is entitled to a court appointed attorney or the right to provide her own attorney for her defense. White Collar Crimes and the Dilemmas of Corporate Control White Collar Crime is the term used for a variety of non violent criminal offenses committed by business persons and business organizations. Today a corporation may be held liable for criminal offenses committed by employees who acted within the scope of their employment and for the benefit of the corporation. The Sarbanes-Oxley Act This act created the Public Company Accounting Oversight Board in charge of regulation of public accounting firm’s audits of corporations in response to a wave of financial scandal.

Physics of a Compact Disk essays

Physics of a Compact Disk essays Compact discs are the most popular form of recorded musical entertainment. They have more memory than their vinyl predecessors as well as a smaller size. Compact discs are digitally recorded, unlike the analog-recorded tapes and LP records, so have a better sound quality. Because of the benefits of optically recorded compact discs, this form of musical technology has almost completely replaced vinyl records and cassette tapes. CDs are played optically by a compact disk player. Laser light beams read the binary codes encoded on the disk during recording, and the code is interpreted as sound or silence. The more binary numbers there are that are read as sound, the greater the intensity of the sound. The sound is transferred to the compact disc players sound system and the music is amplified through the speakers. Compact discs are digitally recorded using an optical recording system. Music, or sound, is recorded in analog form through a microphone placed near each instrument. The original sound signal is continuous and varies in pitch, or frequency, and volume. The microphone changes the air vibrations that correspond with analog sound waves into electronic signals. These signals are measured up to thousands of times per second and are changed to binary numbers which represent varying sounds. These binary numbers are digitally recorded and are sent as a stream of laser light pulses through a fiber to be read by a photodetector in the recording system. Each light pulse is read as a single bit of information. A binary 1 is recorded sound, and binary 0 is a pause or silence. The laser flashes encode digital information onto the light sensitive compact disc to record the digital information. When all of the necessary information is on the compact disc, it is placed in a chemical that s eals the digital information in the disc. Microscopic pits are left in th ...

Baz luhrmann and Moulin Rouge Essays

Baz luhrmann and Moulin Rouge Essays Baz luhrmann and Moulin Rouge Paper Baz luhrmann and Moulin Rouge Paper Baz Luhrmann, born Mark Anthony Luhrmann but was later nicknamed Baz due to his resemblance to the character Basil Brush. he was born on September 17, 1962, is an Oscar and Golden Globe-nominated Australian film director, screenwriter, and producer. His films are distinguished by their flamboyant theatricality and oversaturated colours. Baz Luhrmann has done it again. This time with Ewan McGregor as Pariss own Romeo and the dazzling Nicole Kidman replacing the innocent character of Juliet with the courtesan Satine. Together, they create a whole new meaning to the word colour, blazing on to the screen with such electricity, a true Baz Luhrman technique. Paris 1900: by the window of a small room with the keys of a typewriter at his fingers, sits the broken-hearted writer ready to write his story. A story about love, truth, beauty and freedom. At the beginning, Baz lurhmann sweeps us over the rooftops of the streets of Paris to this point, in a bleak black and white image as the writer recalls back on his heartbreaking memories, and very creatively sweeps us back to the joyful times filling the screen with vibrant colours as the magnificence of the bohemian lifestyle explodes onto the screen. Enter Christian, a young handsome writer on the search for success in Paris against his fathers wishes following his lifelong dream. A character so full of enthusiasm and life, who better to play the role of Christian than the star himself, Ewan McGregor. Upon meeting Toulouse Lautrec, the leader of a petty group of actors, he is hired as their playwright for a musical at the Moulin Rouge, impressing them with a song to boast his talent. Cheery, vigorous melodies erupt on display building a hearty atmosphere, once again, one of many of Baz Lurhmans creative techniques to capture the audience. An innocent, naive Christian is led to the Moulin Rouge, a place where mens fantasies spring to life. It is here where we are introduced to the sparkling diamond of the Moulin Rouge, the infamous star that descends lighting up the faces of the men as she passes, the seducing Satine. Nicole Kidman couldnt have played the role of Satine better. She leaves the men of the audience of the nightclub dazzled and amazed by her beauty, as she is lowered down on a swing singing Diamonds Are a Girls Best Friend Moulin Rouge is described by Baz Luhrmann as audience participation cinema. This means that the audience can get involved and that emotions are normally high. hich can be contrasted to Bollywood movies. This type of cinema is part of Baz Luhrmanns trademark and he purposely makes films that are flamboyant and overly theatrical. With Strictly Ballroom and Romeo and Juliet as his previous directed movies we can see that Moulin rouge is unique and original in its own style. Only Baz Lurhmans wacky imagination brings vibrant colours and actors and actresses belting out songs from Madonna and Whitney Houston such as like a virgin and I-e-I-e-I will always love yooou-ou-ou to the big screen.

Class Size and Academic Performance in 4th Grade Elementary Schools Essay

Class Size and Academic Performance in 4th Grade Elementary Schools - Essay Example At least over a dozen states have already adopted policies that reduce class sizes. Unfortunately, class size as described and measured in most cited literature does not readily translate into student-faculty ratios. Class size is defined as the number of students assigned to a teacher for a specific period of group instruction. In contrast, the student-faculty ratio is a measure that aggregates the entire student body of an educational entity (school, program, grade, or enrollment cohort) and expresses it as a ratio to the entire faculty involved in their teaching.(Brian and George,2003) Average class size is a measure that aggregates the number of students in the number of classes to which they are assigned and divides it by the number of classes. As a summary statistic, average class size is closer to the root meaning of class size than the student-faculty ratio. The speed and enthusiasm with which America implemented class size reduction underscored a shared optimism on the part of legislators, educators, and parents that fourth grades would quickly improve the quality of education and lead the state's fourth grade students to achieve higher scores on standardized tests. To a great extent, this optimism has been rewarded: evaluations after the second and third years of class size reduction in America confirm that students taking part in fourth grades do perform a lot better on standardized tests than similarly placed students in larger classes. Educators hope these gains will increase as the program matures and students have longer exposure to fourth grades. My research on class size reduction would study its full effects - positive and negative - which may not be realized practically for several more years. However, as class size reduction programs gain momentum across the nation, educators and legislators would be well advised to learn from America's experience and keep equity foremost in their minds when planning their own programs. This paper reviews the history and status of class size reduction in America, reports results from comprehensive evaluations of the study for fourth graders, and derives a short set of studies from the experiment. These studies are intended to help inform the debate about class size in other states and in the nation as a whole. The strong political support for class size reduction in America has been based on the belief that reducing class size would produce significant improvement in student achievement. This certainty, in turn, was based on the positive results of a class size reduction experiment on fourth grades throughout major American schools, the Student/Teacher Achievement Ratio, or STAR, program. Students who participated in reduced size classes in the STAR program during the primary grades made statistically significant achievement gains in all subject areas tested.( George and Brian,2003) The achievement gains were equal for boys and girls. Also important from the perspective of some American legislators, the achievement gai

Management information system Assignment Example | Topics and Well Written Essays - 1500 words

Management information system - Assignment Example Membership level is categorised in three levels: red membership, green membership and white membership. This open space has free internet access, a coffee shop, among other things that make one comfortable while working. The mission statement of the company is to spread the impact. The impact here refers to betterment of life that comes by provision of good working environment. By ensuring quality services to customers and good payment to workers, the company spreads the impact. BPO’s has become and emerging trend and many organisations are adopting this kind of business stracture. As a result, it is important to understand the external environment and how it affects the business. This section will use Porter’s Five Force Model to evaluate opportunities and threats to iTech. It will look into threat of entry, threat of substitute, bargaining power of buyers, bargaining power of suppliers and the extent of rivalry between iTech and other competitors. This is a new venture that most organisations are competing for. Initial cost of starting a BPO is high, however it has good returns. This makes this venture worth undertaking and many businesses with attempt to enter the market and offer competition. However, iTech has taken roots. It has been operation for the last 15 years. In addition to that, it is well experienced in the field. Therefore, if other firms find their way into the market, they will still have to work for a couple of years to gain enough experience for their influence to be felt. iTech has succeeded in dominating the market share. It has captured almost all suppliers and customers. This means that for new firms to succeed, it will take time to earn trust and confidence from loyal customers of iTech. Finally, as it has been stated above, iTech offers both BPO and open space services. With this differentiation of services, it gives community with types of services which a new entrant may not be in the position of